B.B.A. (Semester Examination, 2017
RETAIL MANAGEMENT
Day Date: Thursday, 13-04-2017 Max. Marks: 80
Time: 10.30 AM to 01.30 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Select the correct answer from the possible choice. 08
When a product is sold utility is created.
Ownership Form
Time Temporary
is a final stage on any economic activity.
Wholesaler Retail
Producer None of this
essential to provide direction serve as a basis
control for any merchandise department.
Planning Setup
Retailing Online
A is a store located along a major traffic
artery without any competitive retailer around.
Theme center Freestanding
Regional center Park
includes ordering, receiving, displaying
merchandise in a retail store.
Procurement Selling
Exchange Planning
Activities between manufacturer end customer are known
as
Horizontal Vertical
Upstream Down stream
Storage Ware houses stores goods for period of time.
Small Medium to large
One day 15 days
Visual Merchandising is a art of
Creating visual Displays Planning
Inventory Belief
Page 1 of 2
SLR-SINA 38
Q.1 State whether True or False: 08
Website is the oldest but costliest way of communication.
Communication mix programme invites the customers; attract
them to visit the store.
Category management is the process of making wholesale
business.
Selecting store location is a long term repetitive decision.
Over 90% retail outlets in India are independent organized.
Leased department store is also known as franchising.
Specialty store offers discounted products.
Space planning helps to determine amount of retail space
available.
Q.2 Write short notes:
Role responsibilities of Merchandiser. 08
Components of retail supply chain management. 08
Q.3 Write short notes:
Divers of supply chain management 08
Bar Coding 08
Q.4 Explain the various Retail Store formats 16
OR
Explain the concept of retail. Discuss the retail Strategy Process.
Q.5 Discuss types of retail location factors affecting location decisions 16
OR
Explain Retail Communication Mix.