B.B.A. (Semester (CGPA) Examination Nov/Dec-2018
RETAIL MANAGEMENT
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the alternatives given below. 14
Retailing includes all activities incident to selling to the ultimate.
Firm Consumer
Agents Wholesaler
Super Markets are retail stores which handle relatively a large volume of
goods and services at cost, high margin principle of retailing.
High Cost Low Cost
Direct Cost No profit no loss
Considering Franchise organization independent business people involved
other than service organization is represented as
Specialty Line handlers Corporate units
Franchisor Franchisee
Retailer act as a between the Wholesaler and Consumer.
Middleman Salesman
Both a and b None of these
Coupons, Contests, Demonstration, Samples etc. are the tools of
Advertisement Personal Selling
Public Relation Sales Promotion
The purpose of supply chain management is
Provide customer satisfaction
Improve quality of a product
Integrating supply and demand management
Increase production
Considering Promotional Mix methods of giving short term incentives to
encourage sales of particular market offering is classified as
Sales promotion Personal selling
Public relation Advertising
Which product are people most likely to be more uncomfortable buying on
the internet
Books Furniture
Movies All of the above
help in identifying the product.
Brand Label
Packaging None of these
10) are meant to store products for moderate to long period of time.
Storage warehouse Distribution warehouse
Automated warehouse None of these
Page 2 of 2
SLR-CI-35
11) layout is the one most commonly used in supermarkets and
discount stores.
Free Form Race track
Grid Circulation
12) Visual Merchandising is an art of
Creating Visual Displays Planning
Inventory Belief
13) is a machine readable code in the form of numbers printed on
the product.
Price Barcode
Label None of these
14) RFID stands for
Radial Frequency Identification Device
Radio Frequency Instrument Division
Radio Frequency Identification Device
Radial Frequency Identification Division
Q.2 Write a short notes: 14
E-Tailing
Factors Affecting Location Decision
Q.3 Write a short notes: 14
Function of Retailer
Divers of Supply Chain Management
Q.4 Long Answer: 14
Explain the various Retail Formats in detail with suitable examples.
OR
Explain Retail Communication Mix.
Q.5 Long Answer: 14
Explain the Merchandising Planning Process?
OR
Explain the elements of the Store Design.