Exam Details
| Subject | marketing management – i | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | 22, April, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester IV) (CGPA) Examination, 2017
MARKETING MANAGEMENT I
Day Date: Saturday, 22-04-2017 Max. Marks: 70
Time: 02:30 PM to 05.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative from the given alternatives. 07
Which of the following is not a force in the macro environment?
Cultural Political
Economics Supplier
is known as a set of marketing elements used by the
firms to pursue its marketing objectives in the target market.
Promotion Mix Product Mix
Marketing Mix Place Mix
Aggressive selling is a characteristic of which of the following
concept of Marketing?
Selling concept Product Concept
Marketing Concept Production Concept
Needs become when they are directed toward a specific
object.
Satisfaction Wants
Demands None of these
function of marketing searches for buyers and sellers.
Promotion Propaganda
Contractual Pricing
is an example of sales promotion.
Television Telephone survey
Coupons Personal selling
is a buyer who has formed a custom of making
regular purchases of a particular product or from a particular shop.
Customer Consumer
Marketer None of these
Page 1 of 2
Fill in the blanks 07
The process of marketing communication to inform, persuade and
remind customers about product is known as
is the first step in the consumer decision process.
is the only element in the marketing mix that produces
revenue.
is a bundle of utilities consisting of various product
features and accompanying services.
The process of creating an unique image of the product in the minds
of the customers is known
is a combination of Supermarket and Departmental
stores.
a process of dividing total market into similar segments
and selecting one or more segments as a target market.
Q.2. Write Short Notes: (Any two) 14
Distinction between Marketing and selling
E-Marketing
Demographic Environment.
Q.3. Write Short Notes: (Any two) 14
Buying Decision making process
Importance of Marketing
Elements of Promotion mix
Q.4 What is market segmentation? Explain the various bases for consumer
market segmentation.
14
OR
What is Retailing? Explain types of retailing with suitable examples. 14
Q.5. What is Consumer behavior? Explain the various factors affecting consumer
behavior.
14
OR
Define Marketing. Explain Modern concept of Marketing. 14
MARKETING MANAGEMENT I
Day Date: Saturday, 22-04-2017 Max. Marks: 70
Time: 02:30 PM to 05.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative from the given alternatives. 07
Which of the following is not a force in the macro environment?
Cultural Political
Economics Supplier
is known as a set of marketing elements used by the
firms to pursue its marketing objectives in the target market.
Promotion Mix Product Mix
Marketing Mix Place Mix
Aggressive selling is a characteristic of which of the following
concept of Marketing?
Selling concept Product Concept
Marketing Concept Production Concept
Needs become when they are directed toward a specific
object.
Satisfaction Wants
Demands None of these
function of marketing searches for buyers and sellers.
Promotion Propaganda
Contractual Pricing
is an example of sales promotion.
Television Telephone survey
Coupons Personal selling
is a buyer who has formed a custom of making
regular purchases of a particular product or from a particular shop.
Customer Consumer
Marketer None of these
Page 1 of 2
Fill in the blanks 07
The process of marketing communication to inform, persuade and
remind customers about product is known as
is the first step in the consumer decision process.
is the only element in the marketing mix that produces
revenue.
is a bundle of utilities consisting of various product
features and accompanying services.
The process of creating an unique image of the product in the minds
of the customers is known
is a combination of Supermarket and Departmental
stores.
a process of dividing total market into similar segments
and selecting one or more segments as a target market.
Q.2. Write Short Notes: (Any two) 14
Distinction between Marketing and selling
E-Marketing
Demographic Environment.
Q.3. Write Short Notes: (Any two) 14
Buying Decision making process
Importance of Marketing
Elements of Promotion mix
Q.4 What is market segmentation? Explain the various bases for consumer
market segmentation.
14
OR
What is Retailing? Explain types of retailing with suitable examples. 14
Q.5. What is Consumer behavior? Explain the various factors affecting consumer
behavior.
14
OR
Define Marketing. Explain Modern concept of Marketing. 14
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management