Exam Details
| Subject | marketing management – i | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester IV) (CGPA) Examination Oct/Nov-2017
MARKETING MANAGEMENT I
Day Date: Monday, 20-11-2017 Max. Marks: 70
Time: 02:30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative from the given alternatives. 07
is considered as an eye ear of organization.
Market Management Marketing
Market Segmentation
is the diving heterogeneous market in homogenous parts.
Market Segmentation Consumer Behavior
Marketing Environment Marketing Management
are the short term incentives offered to induce customer for
purchase.
Sales promotion Advertisement
Publicity Personal Selling
Matching and Programming are three success mantras of
Marketing.
Customer Seeking
Technology Retailing
Myntra, Flipkart, Amazon are the examples of
Discount Stores E Marketing
Hypermarket Network Marketing
is an approach used to develop activities aimed at
changing or maintaining people's behavior for the benefit of individuals
and society as a whole.
Social Marketing
Customer Relationship management
Consumer Behavior
Marketing Mix
Automatic Vending, Direct Selling, E-Marketing are forms of
Retailing.
Store Non-store
Convenience stores None
Page 2 of 2
SLR-CB-30
Fill in the blanks. 07
is a direct selling method in which independent-agents serve as
distributors of goods and services.
is buyer who is a regular purchaser who has created a custom
of purchasing a particular brand or from specific outlet.
includes the activities related to storage of goods.
User status, Usage rate Loyalty status are factors of market
segmentation.
is the central theme of marketing.
In orientation, business firms focuses on production of quality
products.
is the expensive element of marketing Mix.
Q.2 Write Short Notes: (Any two) 14
Social Marketing
Traditional Modern Concept of Marketing
Physical Evidence
Q.3 Write Short Notes: (Any two) 14
Product Positioning
Packaging
Characteristics of Indian Consumer Market
Q.4 Explain the various factors affecting consumer behavior. 14
OR
Explain the functions of marketing management.
Q.5 Explain the bases for market segmentation. 14
OR
Explain the type of store retail formats.
MARKETING MANAGEMENT I
Day Date: Monday, 20-11-2017 Max. Marks: 70
Time: 02:30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative from the given alternatives. 07
is considered as an eye ear of organization.
Market Management Marketing
Market Segmentation
is the diving heterogeneous market in homogenous parts.
Market Segmentation Consumer Behavior
Marketing Environment Marketing Management
are the short term incentives offered to induce customer for
purchase.
Sales promotion Advertisement
Publicity Personal Selling
Matching and Programming are three success mantras of
Marketing.
Customer Seeking
Technology Retailing
Myntra, Flipkart, Amazon are the examples of
Discount Stores E Marketing
Hypermarket Network Marketing
is an approach used to develop activities aimed at
changing or maintaining people's behavior for the benefit of individuals
and society as a whole.
Social Marketing
Customer Relationship management
Consumer Behavior
Marketing Mix
Automatic Vending, Direct Selling, E-Marketing are forms of
Retailing.
Store Non-store
Convenience stores None
Page 2 of 2
SLR-CB-30
Fill in the blanks. 07
is a direct selling method in which independent-agents serve as
distributors of goods and services.
is buyer who is a regular purchaser who has created a custom
of purchasing a particular brand or from specific outlet.
includes the activities related to storage of goods.
User status, Usage rate Loyalty status are factors of market
segmentation.
is the central theme of marketing.
In orientation, business firms focuses on production of quality
products.
is the expensive element of marketing Mix.
Q.2 Write Short Notes: (Any two) 14
Social Marketing
Traditional Modern Concept of Marketing
Physical Evidence
Q.3 Write Short Notes: (Any two) 14
Product Positioning
Packaging
Characteristics of Indian Consumer Market
Q.4 Explain the various factors affecting consumer behavior. 14
OR
Explain the functions of marketing management.
Q.5 Explain the bases for market segmentation. 14
OR
Explain the type of store retail formats.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management