M.A. (Semester (CBCS) Examination Oct/Nov-2017
Mass Communication
PRINCIPLES OF MASS COMMUNICATION
Ii
Day Date: Thursday, 16-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions: All questions are compulsory.
All questions carry equal marks.
Q.1 Select the correct alternative. 14
Writing a letter is the example of communication.
Informal communication Formal communication
Written communication Oral communication
Gatekeeper model is known as
Intermediary model Audience model
Receiver model None of these
In upward communication messages flow from
Bottom to top Top to bottom
Horizontal None of these
Verbal communication is process.
Continuous Discontinuous
Partial Untimely
'The mathematical theory of Information' is the book written by
Gerbner Newcomb
Dance Shannon and weaver
Handwritten message can be sent through
Spoken language Written Language
Sign Language All of the above
Media works for
Education
Advertiser
Sending and receiving messages
All of the above
Q.2 Write short notes. (Any four) 14
Message
Mass communication
Media monopoly
SMCR model
Social responsibility theory
Q.3 Write the answer in 250 words (Any Two) 14
How medias affect on children.
Describe the structure of Dance's model.
Write the importance of the information in the Human Life.
Q.4 Write the answer in 500 words: 14
Explain the Harold D Lasswell's model of communication.
OR
Explain the verbal and Non-verbal communication.
Q.5 Write the answer in 500 words: 14
What is the need of communication model and describe as good and
Schramm's circular model.