M.A. (Semester (CBCS) Examination Nov/Dec-2018
Mass Communication
PRINCIPLES OF MASS COMMUNICATION
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Multiple Choice Questions 14
There are factors in SMCR model.
Three Six
Five Four
The MacBride commission Report submitted in
1977 1980
1982 1978
The communication between two persons
Intra personal communication Inter personal communication
Group communication Mass communication
Factor is more important in communication.
Message Communicator
Receiver All of these
Which one among there is not a mass media tool?
Radio Newspaper
Telephone Internet
Communis means to
Inform Share
Community None of these
In upward communication massage flow from
Bottom to top Top to bottom
Horizontal None of these
Radio and TV are useful for
Mass communication Group communication
Intra personal communication None of these
Verbal communication is
Continuous Discontinuous
Partial Untimely
10) The circular model of communication developed by
Shannon and weaver Herold Lasswell
Osgood and Schramm None of these
11) Customer of the TV is called as
Listener Reader
User Viewer
12) The term Agenda setting is coined by
Malcom Mac and Donald Shaw Miles J and Scot
Ostman and Hartman None of these
13) Gerbners general model developed in
1956 1957
1958 1959
14) How many Factors in Aristotle model?
Six Five
Four Three
Q.2 Answer any four of the following questions out of 16
Explain verbal and non-verbal communication.
State the types of communication.
Describe what is intra personal communication
Discuss on the characteristics of communication.
Explain the formal and informal communication
Explain the bullet theory.
Q.3 Answer any two of the following questions out of 12
Discuss the stimulus response theory.
Explain types of barriers in communication.
Explain what is Group communication?
Describe in detail the Dance model.
Q.4 answer any one of the following questions out of 14
Explain the Gerbner's and Newcomb's model of communication.
Define communication theory and describe the various types of
communication theories with suitable examples.
Q.5 Answer the following question 14
What is normative theory of Mass communication? Describe various normative
theories with details.