DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Third Semester
MARKETING MANAGEMENT
(2012-13 Academic Year and 2013 Calendar Year only)
(English Medium only)
Time Three hours Maximum 100 marks
SECTION A — X 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Define marketing mix with examples.
2. Discuss the approaches to the study of marketing.
3. Explain the importance of consumer buying process.
4. List out the various pricing objective.
5. Explain the concept of online marketing.
6. Explain the sales promotion practices followed in
marketing.
7. What do you mean by advertisement copy? Explain.
8. What do you mean by product positioning? Give
examples.
Sub. Code
35
DE-3202
2
wk4
SECTION B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. What is market segmentation? Explain the bases for
segmentation.
10. Discuss the theories of consumer behaviour in detail.
11. Briefly the test marketing and give examples.
12. Elaborate the functions of middlemen.
13. Write a detailed note on recruitment and selection.
14. Briefly the factors influencing selection.
15. Explain personal selling. Give its merits and demerits.
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