DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Third Semester
MARKETING MANAGEMENT
(2012-13 Academic Year and 2013 Calendar Year only)
(English Medium Only)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. What is social marketing concept and what are its
principles?
2. What are the applications of marketing research?
3. Describe any three of the widely used promotional
packaging techniques.
4. What are the objectives of pricing policy?
5. Who are middlemen and what are their functions?
6. What are the objectives of advertising?
7. What are the basic types of compensation plans for
salesmen?
8. Write notes on e-tailing on the internet.
Sub. Code
35
DE-4314
2
Ws19
SECTION B — x 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. What do you mean by internal environment? How does it
impact on a firm's marketing decision?
10. Explain the social factors that influence consumer
behavior.
11. Discuss the strategies through which a company alters or
modifies the existing product line.
12. Discuss the alternative pricing methods most commonly
used.
13. Explain any two factors that influence the choice of
channel.
14. Describe the various methods of sales promotion.
15. Discuss the strategies available under brand-strategy
decisions.