M.Com. DEGREE EXAMINATION, NOVEMBER 2017
First Semester
Commerce
MARKETING MANAGEMENT
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all the questions.
1. State the meaning of marketing.
2. List different functions of marketing.
3. What do you know about motivating factor?
4. What are the basic needs?
5. Write any two importance of price in decision making.
6. What is dealer's sales promotion?
7. Bring out the meaning of geographical segmentation of
consumers.
8. What do you know about consumerism?
9. State the suitable example for penetration pricing.
10. Brief the importance of product mix.
Sub. Code
4MCO1C3
AFF-4798
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WS6
Part B X 5 25)
Answer all questions by choosing either or
11. List out the characteristics of service
Or
Discuss the benefits of marketing.
12. Differentiate advertising and personal selling.
Or
When the penetration pricing is good option?
Explain.
13. Explain different types of pricing methods.
Or
Differentiate marketing from selling function.
14. Discuss role of middlemen in marketing
Or
What do mean by new product development?
Explain.
15. What do you know about media planning?
Or
List any five factors involved in pricing decision.
Part C X 10 30)
Answer any three questions.
16. Detail the process of new product planning and
development.
17. Specify the importance of consumer protection Act.
AFF-4798
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WS6
18. What are the factors to be considered in market
segmentation? Describe all of them in detail
19. Write an essay on global marketing in an Indian
scenario.
20. Discuss different types of advertising channels with
suitable examples.
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