M.Com. DEGREE EXAMINATION, APRIL 2018
First Semester
Commerce
MARKETING MANAGEMENT
(CBCS 2017 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What do you mean by marketing system?
2. Define services marketing.
3. What is buying motives?
4. What is positioning?
5. What is product differentiation?
6. Define product.
7. What is event marketing?
8. What is sales promotion?
9. What do you mean by intermediaries?
10. What is place mix?
Sub. Code
7MCO1C3
AFS-0516
2
WS3
Part B x 5 25)
Answer all questions, choosing either or
11. What are the significance of services marketing?
Or
What are the external and internal factors affects
marketing?
12. Differentiate differentiated and undifferentiated
marketing.
Or
Explain consumer buying process in detail.
13. Explain the success of a new product.
Or
Explain the needs of packaging.
14. Explain the term marketing networking.
Or
What is advertising budget? Explain it.
15. Explain the importance of global marketing.
Or
Explain in detail marketing by non-profit
organisation.
Part C x 10 30)
Answer any three questions.
16. Explain the Marketing strategies adopted by leaders,
challengers and followers.
AFS-0516
3
WS3
17. Explain the approaches and techniques of demand
forecasting.
18. Explain the pricing policies and its methods.
19. Explain different methods of sales promotion.
20. Explain different types of intermediaries in detail.
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