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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034 M.A.DEGREE EXAMINATION SOCIAL WORK FOURTHSEMESTER APRIL 2017
SW 4810- STRATEGIC MANAGEMENT
Date: 25-04-2017 Dept. No. Max. 100 Marks
09:00-12:00 SECTION A Answer ALL the questions. Each answer should not exceed 50 words (10x2=20 Marks)
1. What is the etymology of the term 'Strategy'?
2. What is the most comprehensive definition of 'Strategy'
3. Differentiate between 'Vision' and 'Mission'.
4. What are the different levels of objectives in a business organization?
5. Give any two reasons for developing business strategy.
6. What do you understand by the term 'Internal Environment Scanning'?
7. Mention two techniques for 'External Environment Scanning'.
8. Differentiate between 'Control' and 'Evaluation'.
9. What are the two broad classifications of strategies?
10. What do you understand by 'Diversification'?
SECTION B Answer any FOUR questions.Each answer should not exceed 300 words. (4x10=40 Marks)
11. Highlight the relevance of Strategic Human Resource Management in business organizations.
12. Briefly discuss Ansoff's 'Product Market Growth Matrix' strategy framework.
13. Explain BCG Matrix.
14. Write a note on the possible strategic outcomes using the SWOT analysis framework.
15. Highlight the best practices followed in terms of retention strategies in successful business organizations.
SECTION C Answer any TWO questions. Each answer should not exceed 600 words (2x20=40 Marks)
16. What are the two widely used strategic frameworks for Portfolio Restructuring?
17. Discuss in detail the elements to be included in a mission statement of a business organization.
18. Elaborate on the various dimensions to be included while framing Key Result Areas.