OCTOBER 2017 Sub. Code: 1616
M. OPTOM EXAMS
SECOND YEAR
PAPER VI COMMUNITY OPTOMETRY
Q.P. Code: 281616
Time: Three hours Maximum: 100 Marks
I. Elaborate on: x 20 40)
1. Public relations in ophthalmology propoganda.
2. Discuss eye bank services, reaching public effectively.
II. Write notes on: (10 x 6 60)
1. Define PR-program.
2. What are the phases of PR?
3. Press relation in PR.
4. Research methodology in PR.
5. Consumer awareness and legal implications.
6. Ocular hygiene.
7. Voluntary groups medical staff, in PR programs.
8. Feedback system in improving hospital servicing.
9. Role of What's App in ophthalmology.
10. Role of government in PR.