B.Sc. II (Semester IV) (Entrepreneurship) Examination, 2018
(Old-CGPA Pattern)
International Marketing and Marketing Decisions (Paper VI)
Day and Date Friday, 4-5-2018 Max. Marks 70
Time 10.30 a.m. to 1.00 p.m.
N.B. All questions are compulsory.
Figures to the right indicate full marks.
1. Multiple choice questions 14
According to marketing segmentation is sub-dividing of market
into homogeneous sub-sections of customer.
Philip Kotler P. Ducker Stanton Howard
In the each product has a special and unique brand.
Individual brand Family brand
Umbrella brand Combination device
In stage of PLC when product is introduces in the market, sales
revenue began to grow.
Introduction Growth Maturing Suturing
In direct modes marketing marketer can use door to door selling
through trained sale force.
Home selling Mail order Tele-buying Promotion
In buying process is not external influencing factor.
Culture Social
Financial status of customer Product planning
A distinguishes a product or service from similar offerings on the
basis of unique features perceived by consumers.
Brand Patent
Service Product planning
The is a person who first suggests or thinks of the idea of buying
the particular product.
Initiator Influencer Decider User
is equivalent to the total product offering. i.e. brand name, benefits,
service after sale, credit, delivery etc.
pricing marketing branding promotion
is the best example of scrambled merchandise or diversification
in retail trade.
Hypermarket Discount stores
Department stores Multiple shops
10) is group of product items or brands that are closely related in
terms their functions and benefits they provide.
product brand product line
product mix marketing mix
11) channel is preferable when buyers are large retailers and product
needs speedy distribution.
Manufacturer-retailer-consumer
Manufacturer-wholesaler-retailer-consumer
Manufacturer-agent-wholesaler-retailer-consumer
None of these
12) is a process of marketing communication to inform, persuade,
remind and influence consumers in favour of product.
Buying Market research
Promotion Sponsoring
13) Physical distribution management is also called as
logistic mercantile
channel management none
14) are those for which customers have strong brand preference
and very fussy about them.
Convenience product Shopping product
Specialty product Technological product
2. Solve any seven of the following 14
Segmentation
Consumer product
Direct marketing
Global brand
Multinational company
Hyper marketing
Sponsorship
Customer loyalty
Market selection.
3. Attempt any two of the following 10
Promotion
Product life cycle
Distribution channel.
What is global brand 4
4. Attempt any two of the following 14
What is price war
What is e-marketing
What are the channels of distribution
5. Attempt any two of the following 14
What is the price Give the different types of prices
Explain global marketing environment.
What means consumer behaviour Explain any two models.