B.Sc. II (Semester IV) Entrepreneurship Examination, 2018
(New CBCS Pattern)
entrepreneurship (Paper VIIi)
International Marketing and Marketing Decision
Day and Date Saturday, 8-12-2018 Total Marks 70
Time 10.30 a.m. to 1.00 p.m.
N.B All questions are compulsory.
Figures to the right indicate full marks.
1. Multiple choice questions. 14
The commission agent is an agent who sell goods on behalf of the
Seller Buyers
Government C onsumers
Market planning includes
Product positioning Market segmentation
Distribution network All of these
The promotion mix involves regards to
Advertising Personal selling
Sales promotion All of these
C onsumer behavior consists of all human that go in making
purchase decisions.
Behavior C ode of conduct
C haracter Tradition
is the process whereby individual decide with questions
to purchase goods and services.
C onsumer decision C onsumer behaviour
C onsumer Choice All above
Set P
is directly marketing a commercial message way group of
people using e-mail.
Tele-calling marketing Direct marketing
E-mail marketing None of these
is one of the global marketing environments.
Economic Social
Technological All above
A as anything that can be offered to a market for attention,
use or consumption that might satisfied a want or need.
Product Goods
C ommodity None of the above
C onsumer make may every day and there are reasons behind
their buying action.
Purchasing power Buying behaviour
Buying decision None of the above
10) is the identification of particular product or services.
Branding Packaging
Distribution All above
11) C onsumer Commitment of purchase decision in repeated manner towards
specific product is known as
Branding Loyalty Brand Image
Buying behaviour All above
12) PLC referred as
Private Limited Company Product Life Cycle
Both a and b None of these
13) consists of the entire individual product available through
the organization.
Product Mix Product Line
Product plan None of these
14) is often described as silent salesman.
Branding Labeling
Packaging Grading
SLR-SK 28 *SLRSK28*
Set P
2. Answer the following questions (any 14
Warehouse.
Direct Marketing.
Product mix.
Promotion
E-marketing.
Product Design.
Brand Image.
E-Commerce.
Retailing
3. Describe of following (any 2 out of 10
Determinants of consumer behaviour.
Which are the types of channels of distribution
Give sales promotion tools and techniques.
Internet Marketing. 4
4. Answer any two of the following 14
Explain factors influence of Price Decision.
Discuss the Global Marketing Environment.
Product Life Cycle.
5. Answer any two of the following 14
Define Retailer. Give its forms of super market and hyper market.
Explain the types of distribution channels.
Explain the factors affecting on consumer behaviour.