Exam Details
| Subject | global marketing | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | rayalaseema university | |
| Position | ||
| Exam Date | October, 2018 | |
| City, State | andhra pradesh, kurnool |
Question Paper
B.B.A. (Three Year) DEGREE EXAMINATION, OCTOBER 2018.
End Semester Examination
Fifth Semester
(Regular/Supplementary)
GLOBAL MARKETING
2 C 5404 D
Time 3 Hours Max. Marks 70
PART — A
Answer any FIVE of the following. 4 20 Marks)
1. Scope of global marketing.
2. Market Choice decisions.
3. What is product decision?
4. State the importance of Pricing.
5. Importance of foreign Agents.
6. Importance of Global Marketing.
7. Franchising.
8. Product adaptation.
PART — B
Answer ALL the questions. 10 50 Marks)
UNIT I
9. What is Global Marketing? Also explain various stages of Global marketing.
Or
Explain economic factors affexting Global marketing.
UNIT II
10. Discuss in detail about foreign market selection process.
Or
What is international licensing? Explain its rationality.
UNIT III
11. What is Global Product Strategy? Also state its implementation process.
Or
Explain in detail promotion of Global Products.
UNIT IV
12. Explain various determinants of Pricing policy in Global marketing.
Or
What is International Pricing? Also state its special aspects.
UNIT V
13. Explain various elements of promotion mix.
Or
List out various factors affecting channel decisions.
———————
End Semester Examination
Fifth Semester
(Regular/Supplementary)
GLOBAL MARKETING
2 C 5404 D
Time 3 Hours Max. Marks 70
PART — A
Answer any FIVE of the following. 4 20 Marks)
1. Scope of global marketing.
2. Market Choice decisions.
3. What is product decision?
4. State the importance of Pricing.
5. Importance of foreign Agents.
6. Importance of Global Marketing.
7. Franchising.
8. Product adaptation.
PART — B
Answer ALL the questions. 10 50 Marks)
UNIT I
9. What is Global Marketing? Also explain various stages of Global marketing.
Or
Explain economic factors affexting Global marketing.
UNIT II
10. Discuss in detail about foreign market selection process.
Or
What is international licensing? Explain its rationality.
UNIT III
11. What is Global Product Strategy? Also state its implementation process.
Or
Explain in detail promotion of Global Products.
UNIT IV
12. Explain various determinants of Pricing policy in Global marketing.
Or
What is International Pricing? Also state its special aspects.
UNIT V
13. Explain various elements of promotion mix.
Or
List out various factors affecting channel decisions.
———————
Other Question Papers
Subjects
- accounting for managers
- advertising and media management
- business environment
- business ethics and corporate governance
- business networks
- e – commerce
- e-commerce
- financial management
- financial markets
- foreign exchange management
- global marketing
- human resource management
- industrial relations
- management process
- managerial economics
- marketing management
- operations management
- organizational behaviour
- purchase management
- quantitative methods for managers
- talent management
- taxation
- warehouse management