B.B.A. (Three Year) DEGREE EXAMINATION, OCTOBER/NOVEMBER 2017.
End Semester Examination
Fifth Semester
(Regular/Supplementary)
GLOBAL MARKETING
2 C 5404-D
Time 3 Hours Max. Marks 70
PART — A
Answer any FIVE of the following. 4 20 Marks)
1. Tariff and non-tariff barriers.
2. Subsidiaries.
3. Product adaptation.
4. Meaning of pricing.
5. Control of foreign agents.
6. Franchising.
7. Licensing.
8. Social factors affecting global marketing.
PART — B
Answer ALL of the following questions. 10 50 Marks)
UNIT I
9. State the meaning and scope of global marketing.
Or
What are the major challenges to an Indian marketer going into an global
market?
UNIT II
10. Why is it important to find the right entry strategy in global marketing?
Or
What is the scope and contribution of joint venture? Also state their rationale
in global marketing.

UNIT III
11. What do you mean by international product life policy? Also state its
significance and elements.
Or
Write an elaborate note on promotion of global products.
UNIT IV
12. Why is pricing for global marketing more flexible than for a base market in
the home country?
Or
What is Export pricing? In what way it is different from domestic pricing?
UNIT V
13. Discuss the distribution strategy for high tech products and IT services.
Or
List out factors affecting channel decision in global marketing.
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