B.B.A. (Three Year) DEGREE EXAMINATION, OCTOBER 2018.
End Semester Examination
Fifth Semester
(Regular/Supplementary)
E COMMERCE
2 C 5401
Time 3 Hours Max. Marks 70
PART — A
Answer any FIVE of the following questions. 4 20 Marks)
1. Dis-advantages of E-Commerce.
2. Electronic Logistics.
3. Electronic Cash.
4. E-CRM applications.
5. Designing forms.
6. E-Business.
7. CRM architecture.
8. Traditional Payment Systems.
PART — B
Answer ALL the following questions. 10 50 Marks)
UNIT I
9. Define e-commerce. Explain its features.
Or
What is online shopping? Explain its process and significance.
UNIT II
10. What is supply chain management? Explain its goals and functions.
Or
List out various strategies of supply chain management.

UNIT III
11. Explain different types of Electronic Payment Systems with their features
and suitability.
Or
What is Electronic Payment System? Also state its various steps.
UNIT IV
12. Define CRM. Also state its components.
Or
In what way CRM is useful in E-Commerce and modern business?
UNIT V
13. Enumerate the basics of HTML? Also state how to learn it?
Or
Attempt the following
Web Publication.
Colour and background.
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