B.B.A. (Three Year) DEGREE EXAMINATION, OCTOBER/NOVEMBER 2017.
End Semester Examination
Fifth Semester
(Regular/Supplementary)
e-COMMERCE
2 C 5401
Time 3 Hours Max. Marks 70
PART — A
Answer any FIVE of the following questions. 4 20 Marks)
1. World Wide Web.
2. Electronic logistics.
3. Steps in electronic payment.
4. CRM architecture.
5. Creative simple web pages.
6. Application services.
7. Risks in electronic payment.
8. e-commerce applications.
PART — B
Answer ALL the following questions. 10 50 Marks)
UNIT I
9. What is electronic commerce? Also explain its advantages and types.
Or
Enumerate the scope of internet marketing.
UNIT II
10. What do you mean by SCM? Also list out its basic elements.
Or
Explain the merits and demerits of supply chain management.

UNIT III
11. List out different types of electronic payments systems with the distinctive
features.
Or
What is electronic cash? Also state its properties.
UNIT IV
12. Define CRM. Also state its components.
Or
What is e-CRM? State its need and application.
UNIT V
13. Explain the structure of HTML.
Or
What are the basics of HTML? Also state how to learn it.