DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Second Semester
BUSINESS RESEARCH
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. What is Survey Research? How is it different from
Observation Research?
2. What are the sources of hypothesis?
3. What are the factors that affect sample size?
4. What are the limitations of interview?
5. What are the conditions to apply chi-square test?
6. What is bibliography? What is its purpose?
7. Distinguish between sampling and non-sampling errors.
8. What are the various types of diagrams used for depicting
research results?
Sub. Code
23
DE-4193
2
Ws2
SECTION B — x 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Explain the significance of business research.
10. Discuss the process of identifying research problem.
11. Discuss the merits and demerits of systematic random
sampling.
12. Tabulate the differences between questionnaire and
schedule.
13. Explain the important stages in data analysis.
14. Describe the layout or format of a research report.
15. Discuss the issues that decide the choice of scaling
technique.
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