Total No. of Questions [Total No. of Pages 02
MBA DEGREE EXAMINATION, MAY 2017
Second Year
HOSPITAL ADMINISTRATION
Patient Care and Behaviour
Time 3 Hours Maximum Marks 70
Section A
Answer any three × 5 15]
Q1) Need for patient care
Insurance
Change
Decision making
Personality
Patient perception
Section B
Answer any three × 15 45]
Q2) Define patient counseling. Discuss its characteristics, need and significance.
Q3) Explain the duties of resident medical officer.
Q4) Discuss the scope and objectives of pollution control board act.
Q5) Discuss patient Involvement and Decision making levels in hospital.
Q6) Explain the need for self regulating committees.
Q7) Explain the models of patient behaviors.
Section C
Compulsory
Q8) Case study
Dr. Dave is the managing director of 450 bedded hospital at Mysore. Dr. Dave's hospital
records 85% occupancy during peak season on regular basis. However, in the year 2010, a
new hospital in the neighbourhood offers discounts on all services, bringing down the
occupancy levels of Dr. Dave's hospital to 50%
Being the managing director of Dr. Dave's hospital how do you manage the
competition.
What are the different ways to market the hospital apart from Rates/Tariff
discounts-Discuss.