Exam Details
| Subject | Marketing Basic | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain Marketing Mix with the help of a case study of your own choice.
2. What is Marketing Research Discuss its relevance in the field of marketing.
3. Discuss the role· of personal selling and advertising in promoting industrial products. How does it compare to consumer product promotion?
4. How can the product life cycle be utilized as a tool to plan market share strategies? Discuss.
5. How would you segment your market for the following:
Computer Training and Education
Laptop Computers
6. Efficient and sound distribution system of a marketing firm is the hallmark of its core strength and competitive advantage in the marketplace. Explain picking up at least two products of your choice, where effective distribution system had largely contributed to their success.
7. "Maturity" stage of product life cycle is perceived as a crucial challenge faced by the marketer. What is your advice for the marketers to manage the challenge with a view to stretch the maturity stage Explain taking two examples of your choice.
8. Discuss in detail how a marketing manager plays a role in footwear industry. Also list the tasks carried out by marketing manager.
2. What is Marketing Research Discuss its relevance in the field of marketing.
3. Discuss the role· of personal selling and advertising in promoting industrial products. How does it compare to consumer product promotion?
4. How can the product life cycle be utilized as a tool to plan market share strategies? Discuss.
5. How would you segment your market for the following:
Computer Training and Education
Laptop Computers
6. Efficient and sound distribution system of a marketing firm is the hallmark of its core strength and competitive advantage in the marketplace. Explain picking up at least two products of your choice, where effective distribution system had largely contributed to their success.
7. "Maturity" stage of product life cycle is perceived as a crucial challenge faced by the marketer. What is your advice for the marketers to manage the challenge with a view to stretch the maturity stage Explain taking two examples of your choice.
8. Discuss in detail how a marketing manager plays a role in footwear industry. Also list the tasks carried out by marketing manager.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing