Exam Details
| Subject | Marketing Basic | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Why is it important for an organisation to study consumer behaviour Explain the factors that affect the consumer's buying behaviour.
2. What is meant by the term 'promotion' Differentiate between direct selling and personal selling with the help of suitable examples.
3. Explain the different stages of product life cycle with suitable examples.
4. Define the term 'marketing environment'. Explain various environmental forces that affect the working of an organisation.
5. Explain the term 'Branding'. What are the various branding strategies followed by a marketer?
6. Discuss the different pricing strategies which a marketer can follow for a new product.
7. Write short notes on the following:
Dual Distribution
Labelling
2. What is meant by the term 'promotion' Differentiate between direct selling and personal selling with the help of suitable examples.
3. Explain the different stages of product life cycle with suitable examples.
4. Define the term 'marketing environment'. Explain various environmental forces that affect the working of an organisation.
5. Explain the term 'Branding'. What are the various branding strategies followed by a marketer?
6. Discuss the different pricing strategies which a marketer can follow for a new product.
7. Write short notes on the following:
Dual Distribution
Labelling
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing