Exam Details
| Subject | Marketing Basic | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain the Consumer Buying Behaviour process with suitable examples.
2. Define the term Targeting. Explain the various targeting approaches followed by a marketer.
3. Explain the various environmental forces that affect the organization's work-culture.
4. Discuss the process of New Product Development with relevant example.
5. Explain the different Branding strategies of marketing.
6. Define the term 'Promotion'. Differentiate between Advertising and Publicity.
7. Write short notes on the following:
Penetration Pricing
Even Odd Pricing
2. Define the term Targeting. Explain the various targeting approaches followed by a marketer.
3. Explain the various environmental forces that affect the organization's work-culture.
4. Discuss the process of New Product Development with relevant example.
5. Explain the different Branding strategies of marketing.
6. Define the term 'Promotion'. Differentiate between Advertising and Publicity.
7. Write short notes on the following:
Penetration Pricing
Even Odd Pricing
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing