Exam Details
| Subject | Marketing Basic | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2
!BFWE-OI41 B.Sc. FOOTWEAR TECHNOLOGY (BSCFWT) Term-End Examination
June, 2016
00".2.05
BFWE-O14 MARKETING BASIC
Time: 3 hours Maximum Marks: 70
Note: All questions are compulsory.
1. Discuss the scope of marketing with suitable examples. 10
2. "Planning and controlling are the twins of management." Explain the relationship between planning and controlling with suitable examples. 10
3. Does a set of values play any role in marketing? Give examples in support of your answer. 10
4. Explain the importance of range building in footwear industry. 10
5. Discuss the role of product, service, price, place and promotion in business with suitable examples. 10
6. Explain market segmentation. Discuss how segmentation plays a role in any industry. 10
7. Explain with the help of a case study, how does the knowledge of marketing and customer relationship management help any industry. 10
!BFWE-OI41 B.Sc. FOOTWEAR TECHNOLOGY (BSCFWT) Term-End Examination
June, 2016
00".2.05
BFWE-O14 MARKETING BASIC
Time: 3 hours Maximum Marks: 70
Note: All questions are compulsory.
1. Discuss the scope of marketing with suitable examples. 10
2. "Planning and controlling are the twins of management." Explain the relationship between planning and controlling with suitable examples. 10
3. Does a set of values play any role in marketing? Give examples in support of your answer. 10
4. Explain the importance of range building in footwear industry. 10
5. Discuss the role of product, service, price, place and promotion in business with suitable examples. 10
6. Explain market segmentation. Discuss how segmentation plays a role in any industry. 10
7. Explain with the help of a case study, how does the knowledge of marketing and customer relationship management help any industry. 10
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing