Exam Details
| Subject | Product Management | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
What is a Product Mix? Taking example of any FMCG Company, illustrate what is Product line, Product width and Product line depth making a Product Mix.
Discuss the major areas of product management decisions giving suitable examples.
What different marketing strategies would you recommend for different stages of Product Life Cycle Illustrate your answer taking the example of any fast moving consumer good of your choice.
Briefly explain the BCG Growth-Share Matrix and highlight its limitations.
With the help of suitable example explain how attribute analysis can be used for generating new product ideas.
Discuss the advantages and disadvantages of organising for new product development at the corporate level.
4. Write short notes on any three of the following:
Break-even analysis
Types of new products
Test marketing
Labelling
Disadvantages of line extension
5. Taking a fast moving consumer good and a consumer durable of your choice explain
The different bases of positioning that can be used.
Relevance of packaging in marketing of the selected products.
Discuss the major areas of product management decisions giving suitable examples.
What different marketing strategies would you recommend for different stages of Product Life Cycle Illustrate your answer taking the example of any fast moving consumer good of your choice.
Briefly explain the BCG Growth-Share Matrix and highlight its limitations.
With the help of suitable example explain how attribute analysis can be used for generating new product ideas.
Discuss the advantages and disadvantages of organising for new product development at the corporate level.
4. Write short notes on any three of the following:
Break-even analysis
Types of new products
Test marketing
Labelling
Disadvantages of line extension
5. Taking a fast moving consumer good and a consumer durable of your choice explain
The different bases of positioning that can be used.
Relevance of packaging in marketing of the selected products.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management