Exam Details
| Subject | Product Management | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
Product mix and line decisions are viewed as strategic tools to increase market share and keep competition at bay. Comment.
How can you use product life cycle as a tool to plan market share strategies? Explain with a suitable example.
Examine the concept of positioning for marketing of any national social programme in India.
Elaborate the process of estimation of first time sales and repeat sales under economic analysis of a product.
3. Discuss the issues in Test Marketing of a product.
Discuss packaging strategies of a FMCG product of your choice.
4. Write short notes on any three of the following:
Types of pricing
Market Share Approach
Brand Image
New Product Idea generation
Pre-test Marketing
5. Company X has a dominant share in the Indian sauce market and also owns a successful brand in the category. Research showed the company that there was a need for a sauce with a unique taste which could be taken with Indian as well as Western snack foods. The company introduced a tomato sauce with tamarind and tangy spices. The product is targeted at children in the age group of 8 -14 years.
In this situation, what are the other products which you think would compete with this new product?
Suggest a suitable positioning basis for this new product.
Give your comments on the name 'Tomi -Imli'. If you were asked to suggest an alternate brand name, what would you suggest and why?
How can you use product life cycle as a tool to plan market share strategies? Explain with a suitable example.
Examine the concept of positioning for marketing of any national social programme in India.
Elaborate the process of estimation of first time sales and repeat sales under economic analysis of a product.
3. Discuss the issues in Test Marketing of a product.
Discuss packaging strategies of a FMCG product of your choice.
4. Write short notes on any three of the following:
Types of pricing
Market Share Approach
Brand Image
New Product Idea generation
Pre-test Marketing
5. Company X has a dominant share in the Indian sauce market and also owns a successful brand in the category. Research showed the company that there was a need for a sauce with a unique taste which could be taken with Indian as well as Western snack foods. The company introduced a tomato sauce with tamarind and tangy spices. The product is targeted at children in the age group of 8 -14 years.
In this situation, what are the other products which you think would compete with this new product?
Suggest a suitable positioning basis for this new product.
Give your comments on the name 'Tomi -Imli'. If you were asked to suggest an alternate brand name, what would you suggest and why?
Other Question Papers
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Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management