Exam Details
| Subject | Consumer Behaviour | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. A leading FMCG manufacturer is planning to launch"nutrition bars"containing cereal and high energy food, in the Indian Market. It is considering targeting School going children by positioning it as a healthy, nutritious snack food. How can an understanding of cultural learning be used in developing an effective marketing strategy for the Indian Market?
2. "GYMFIT" a new health club with Gymnasium and Spa facilities has recently been launched and is offering annual and monthly subscriptions.
What are the possible Post-purchase behaviour in this case?
What is the significance of Post-purchase dissonance for this health club? What steps might it take to reduce this?
3. Consider a buying process involving a family.
Identify the important buying roles -(Illustrate with examples) members of the family can play.
Based on the extent and nature of influence, discuss with examples, the four major decision type categories.
4. Write short notes on any two of the following:
Howard Sheth Model
Sublimal perception and techniques
Types of motivation conflict
Trait theory of Personality
Functions of Consumer Attitude
5. A leading electronics company is going to launch a digital camera that combines the benefits of digital 'Point and Shoot' camera with the ability to use small interchangeable lenses.
Describe how this company can use VALS.
Which segments should it target and why?
Recommend a positioning strategy for each of the segments targetted.
2. "GYMFIT" a new health club with Gymnasium and Spa facilities has recently been launched and is offering annual and monthly subscriptions.
What are the possible Post-purchase behaviour in this case?
What is the significance of Post-purchase dissonance for this health club? What steps might it take to reduce this?
3. Consider a buying process involving a family.
Identify the important buying roles -(Illustrate with examples) members of the family can play.
Based on the extent and nature of influence, discuss with examples, the four major decision type categories.
4. Write short notes on any two of the following:
Howard Sheth Model
Sublimal perception and techniques
Types of motivation conflict
Trait theory of Personality
Functions of Consumer Attitude
5. A leading electronics company is going to launch a digital camera that combines the benefits of digital 'Point and Shoot' camera with the ability to use small interchangeable lenses.
Describe how this company can use VALS.
Which segments should it target and why?
Recommend a positioning strategy for each of the segments targetted.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management