Exam Details
| Subject | Consumer Behaviour | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
What do you understand by the term 'Consumer'? Taking the example of any consumer durable of your choice explain the various purchase roles that come to play within a family during the buying process.
What is 'Lifestyle marketing'? Explain the applications of lifestyle marketing giving suitable examples.
Explain the Maslow's hierarchy of needs theory and its application for marketing strategies giving suitable examples.
Explain 'learning' from the marketing point of view. Distinguish between the 'Instrumental Conditioning' and 'Classical Conditioning' approaches.
Taking the example of any product purchased by you, explain the consumer decision process with the help of Howard Sheth Model.
Explain the factors that affect the levels of external information search by the consumers.
4. Write short notes on any three of the following:
The family life cycle concept
Sensory system
The functions of consumer attitude
The theory of self -concept
Theories of post -purchase evaluation
What do you understand by reference group influence? Explain the degree of reference group influence with regard to the purchase of the following products and their respective brand choice
Luxury watch
Mattress
What is organizational buying behaviour How is it different from individual buying? Explain with reference to the following products:
Laptops
Stationery
What is 'Lifestyle marketing'? Explain the applications of lifestyle marketing giving suitable examples.
Explain the Maslow's hierarchy of needs theory and its application for marketing strategies giving suitable examples.
Explain 'learning' from the marketing point of view. Distinguish between the 'Instrumental Conditioning' and 'Classical Conditioning' approaches.
Taking the example of any product purchased by you, explain the consumer decision process with the help of Howard Sheth Model.
Explain the factors that affect the levels of external information search by the consumers.
4. Write short notes on any three of the following:
The family life cycle concept
Sensory system
The functions of consumer attitude
The theory of self -concept
Theories of post -purchase evaluation
What do you understand by reference group influence? Explain the degree of reference group influence with regard to the purchase of the following products and their respective brand choice
Luxury watch
Mattress
What is organizational buying behaviour How is it different from individual buying? Explain with reference to the following products:
Laptops
Stationery
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management