Exam Details
| Subject | Marketing Management | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in International Business Operations/ Masters of Commerce | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
Explain the philosophies (concepts) of marketing management.
"The applications of marketing are wide and inter -disciplinary". Discuss with examples.
2. Define Product Mix. Indicate reasons why companies usually consider it necessary to change their product -mix from time -to -time.
3. What is "Test Marketing"? Discuss the activities involved in developing a test marketing plan for a ,branded consumer product.
What are characteristics of Services? What are the unique challenges involved in Marketing of Services?
Explain in brief Marketing Mix for Services.
What is positioning? Discuss the various 14, 6 types of positioning strategies.
Explain the concept of repositioning.
What is 'advertising'? Trace the historical perspectives of advertising.
"The success of advertising campaign depends on the proper selection of the media." Discuss.
What are the criteria's used for evaluating channel alternatives?
What are the functions of a wholesaler?
Prepare a marketing plan for any popular Brand.
What are the benefits of online marketing for marketer?
8. Describe how to establish the initial"approximate price level" using demand oriented, cost -oriented, profit -oriented and competition oriented approaches.
9. Write short notes on any two of the following:
Market segmentation
Consumer behaviour
Pricing objectives
Retail management
"The applications of marketing are wide and inter -disciplinary". Discuss with examples.
2. Define Product Mix. Indicate reasons why companies usually consider it necessary to change their product -mix from time -to -time.
3. What is "Test Marketing"? Discuss the activities involved in developing a test marketing plan for a ,branded consumer product.
What are characteristics of Services? What are the unique challenges involved in Marketing of Services?
Explain in brief Marketing Mix for Services.
What is positioning? Discuss the various 14, 6 types of positioning strategies.
Explain the concept of repositioning.
What is 'advertising'? Trace the historical perspectives of advertising.
"The success of advertising campaign depends on the proper selection of the media." Discuss.
What are the criteria's used for evaluating channel alternatives?
What are the functions of a wholesaler?
Prepare a marketing plan for any popular Brand.
What are the benefits of online marketing for marketer?
8. Describe how to establish the initial"approximate price level" using demand oriented, cost -oriented, profit -oriented and competition oriented approaches.
9. Write short notes on any two of the following:
Market segmentation
Consumer behaviour
Pricing objectives
Retail management
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting for Managerial Decisions
- Business Environment
- Export- Import Procedures and Documentation
- Financial Management
- I n d i a s F o r e i g n T r a d e
- International Business Environment
- International Business Finance
- International Marketing Logistics
- International Marketing Management
- Marketing Management
- Organisation Theory and Behavior
- Research Methodology and Statistical Analysis