Exam Details
| Subject | Marketing Management | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in International Business Operations/ Masters of Commerce | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. Identify the steps involved in segmenting and targeting markets. Explain the different factors used to segment Industrial markets.
What factors are used in setting prices?
Discuss the various pricing strategies used by marketers.
3. Define a distribution channel and indicate its importance in marketing. Discuss the factors governing the choice of a distribution channel for an industrial chemical company.
4. Explain the following briefly:
Marketing Mix
Overfull demand
Total customer value
Societal concept of marketing
Discuss the concept of product life cycle.
Explain the strategies used in different stages of PLC.
6. Distinguish between total system approach and total cost approach to marketing logistics. What will be the marketing logistics for a Delhi based soft drink manufacturer producing several national brands?
What is "Advertising" Trace the historical perspectives of advertising.
"The success of advertising campaign depends on proper selection of the media". Discuss.
8. An International company is planning to introduce a ultra modern luxury car. How will you develop this new product? Explain the steps involved in new product development.
9. Write short notes on any two of the following:
Market segmentation
Consumer behaviour
Pricing objectives
Retail management
What factors are used in setting prices?
Discuss the various pricing strategies used by marketers.
3. Define a distribution channel and indicate its importance in marketing. Discuss the factors governing the choice of a distribution channel for an industrial chemical company.
4. Explain the following briefly:
Marketing Mix
Overfull demand
Total customer value
Societal concept of marketing
Discuss the concept of product life cycle.
Explain the strategies used in different stages of PLC.
6. Distinguish between total system approach and total cost approach to marketing logistics. What will be the marketing logistics for a Delhi based soft drink manufacturer producing several national brands?
What is "Advertising" Trace the historical perspectives of advertising.
"The success of advertising campaign depends on proper selection of the media". Discuss.
8. An International company is planning to introduce a ultra modern luxury car. How will you develop this new product? Explain the steps involved in new product development.
9. Write short notes on any two of the following:
Market segmentation
Consumer behaviour
Pricing objectives
Retail management
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting for Managerial Decisions
- Business Environment
- Export- Import Procedures and Documentation
- Financial Management
- I n d i a s F o r e i g n T r a d e
- International Business Environment
- International Business Finance
- International Marketing Logistics
- International Marketing Management
- Marketing Management
- Organisation Theory and Behavior
- Research Methodology and Statistical Analysis