1. What do you understand by consumer 'satisfaction' and 'dis-satisfaction'? Why should a marketing manager be worried about 'dis-satisfaction'? Should corrective action be followed by him

2. Illustrate with suitable example the Monadic Model of consumer behaviour. Also discuss its applicability in actual practice.

3. What is perception? Explain various stages involved in the perception process.

4. What do you understand by Social Stratification? Explain the application of this concept on formulation of marketing strategy.

5. What do you understand by 'consumer attitude'? Explain any model on consumer attitude. How can a marketing manager use it for increasing sales

6. Describe the various types of consumers of retail business. How their buying habits are assessed by the marketer?

7. How marketing strategy affects consumer behaviour? What are essential factors considered by corporate while finalising outlet location, size and products variation

8. Write short notes on any fOUf of the followings:

Segmentation

Consumer satisfaction

Cultural values

Family decision making

Buying habits

Rural consumers