Exam Details
| Subject | Consumer Behaviour | |
| Paper | ||
| Exam / Course | Bachelor of Arts (Psychology) | |
| Department | Centre for Corporate Education, Training & Consultancy (CCETC) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IDRS-015 I
o o BACHELOR OF BUSINESS ADMINISTRATION (RETAIL SERVICES) (BBARS) Term-End Examination June, 2016
BRS-015 CONSUMER BEHAVIOUR
Time: 3 Iwurs Maximum Marks: 100 Note: Attemptanyfive questions. All questions carry equal marks.
1. What do you mean by consumer behaviour? Discuss its nature and scope.
2. Define consumer perception. How do you justify the relevance of studying perception when they may not accurately reflect reality? illustrate with examples.
3. Define the term consumer motive. Critically analyse the Maslow's hierarchy of needs theory.
4. Define consumer attitude. Discuss the role of attitude in consumer decision making.
5. Distinguish between instrumental learning and classical learning approach. Which of the two is more complete and why?
6. Define the concept of social class. Which type of social influence, informational or normative, has a greater impact on consumer behaviour Explain.
7. Define culture. Compare the Indian Culture values with the American Culture or that of any other culture that you have read about.
8. Discuss the Monadic Model of Consumer Behaviour in detail.
o o BACHELOR OF BUSINESS ADMINISTRATION (RETAIL SERVICES) (BBARS) Term-End Examination June, 2016
BRS-015 CONSUMER BEHAVIOUR
Time: 3 Iwurs Maximum Marks: 100 Note: Attemptanyfive questions. All questions carry equal marks.
1. What do you mean by consumer behaviour? Discuss its nature and scope.
2. Define consumer perception. How do you justify the relevance of studying perception when they may not accurately reflect reality? illustrate with examples.
3. Define the term consumer motive. Critically analyse the Maslow's hierarchy of needs theory.
4. Define consumer attitude. Discuss the role of attitude in consumer decision making.
5. Distinguish between instrumental learning and classical learning approach. Which of the two is more complete and why?
6. Define the concept of social class. Which type of social influence, informational or normative, has a greater impact on consumer behaviour Explain.
7. Define culture. Compare the Indian Culture values with the American Culture or that of any other culture that you have read about.
8. Discuss the Monadic Model of Consumer Behaviour in detail.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basic Social Anthropology
- Business Accounting
- Business Communication - I (Language Skills)
- Business Communication-2 (Interpersonal Communication Skills)
- Business Economics
- Business Economy And Indian Retail Environment
- Business Information Systems And Applications
- Business Organization AndManagement
- Category Management
- Consumer Behaviour
- Developmental Psychology
- E - Retailing
- Environmental psychology
- Financial Management
- Forensic psychology
- General Psychology
- Human Resources Management
- Industrial and organizational Psychology
- Introduction to counseling Psychology
- Legal Framework Consumer Right And Corporate Governance
- Motivation and emotion
- Neuropsychology
- Principles Of Marketing
- Psychopathology
- Research Methods In Psychology
- Retail Behaviour (Processes And Floor Management)
- Retail Economics And Space Productivity
- Retail HR
- Retail Information Technology
- Retail Marketing And Visual Merchandise
- Retail Operations Management
- Sales And Customer Service
- School psychology
- Social psychology
- Statistics In Psychology
- Supply Chain Management
- Theories of personality