Exam Details
| Subject | Introduction To Marketing And Merchandising | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain market segmentation. What is the basis of doing segmentation for Oxford shoes?
2. "Kids' demands affect fashion." Justify the 'statement with examples.
3. "Planning and control are the twins of management." Elaborate. Also explain the relationship between planning and control with suitable examples.
4. How do people, time and place affect the fashion industry? Give examples in support of your answer.
5. Give the basis of segmentation for the following, giving suitable examples:
Garnier hair colour .
Shahnaz herbal skin care products
Liberty shoes
6. Discuss in detail the case of Bournvita and the values on which they categorise their product.
7. Explain different environmental factors involved in marketing of a product. Support your answer with the help of a suitable case.
8. Describe 'Product Mix' with the help of examples. Also give the elements involved in it.
2. "Kids' demands affect fashion." Justify the 'statement with examples.
3. "Planning and control are the twins of management." Elaborate. Also explain the relationship between planning and control with suitable examples.
4. How do people, time and place affect the fashion industry? Give examples in support of your answer.
5. Give the basis of segmentation for the following, giving suitable examples:
Garnier hair colour .
Shahnaz herbal skin care products
Liberty shoes
6. Discuss in detail the case of Bournvita and the values on which they categorise their product.
7. Explain different environmental factors involved in marketing of a product. Support your answer with the help of a suitable case.
8. Describe 'Product Mix' with the help of examples. Also give the elements involved in it.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing