Exam Details
| Subject | Introduction To Marketing And Merchandising | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2
IBFWE-OOSI
B.Sc. FOOTWEAR TECHNOLOGY (BSCFWT) Term-End Examination 0001.6
June, 2016
BFWE-005 INTRODUCTION TO MARKETING AND MERCHANDISING
Time: 3 hours Maximum Marks: 70
Note: All questions are compulsory.
1. Write a brief note on the evolution of the fashion industry. 15
2. How does idolizing affect the consumer buying behaviour in the fashion industry? Explain with the help of suitable examples. 10
3. What kind of changes has the lack of leisure time brought in the fashion industry Explain with suitable examples. 10
4. Explain different environmental factors involved in the marketing of a product. Support your answer with suitable cases. 10
5. Give the basis of segmentation for a casual shoe. 15
6. Explain 'Product Mix' with the help of examples. Also give the elements involved in it. 10
IBFWE-OOSI
B.Sc. FOOTWEAR TECHNOLOGY (BSCFWT) Term-End Examination 0001.6
June, 2016
BFWE-005 INTRODUCTION TO MARKETING AND MERCHANDISING
Time: 3 hours Maximum Marks: 70
Note: All questions are compulsory.
1. Write a brief note on the evolution of the fashion industry. 15
2. How does idolizing affect the consumer buying behaviour in the fashion industry? Explain with the help of suitable examples. 10
3. What kind of changes has the lack of leisure time brought in the fashion industry Explain with suitable examples. 10
4. Explain different environmental factors involved in the marketing of a product. Support your answer with suitable cases. 10
5. Give the basis of segmentation for a casual shoe. 15
6. Explain 'Product Mix' with the help of examples. Also give the elements involved in it. 10
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing