Exam Details
| Subject | Marketing Research | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. Differentiate between Internal and External validity of an Experiment in Marketing Research. Explain with examples, the factors that can influence the validity of an experiment in marketing research.
2. A leading FMCG manufacturer currently markets its brand of a clothes starch which is in dissolvable powder form. It now plans to launch a spray version of this starch. As a consultant, you are required to develop a "Marketing Research Proposal" clearly giving the stages in the Marketing Research process for this case.
Discuss the need for using secondary data in marketing research. Enlist a few sources of secondary data.
Explain the various areas of application of multi-dimensional scaling.
4. Write short notes on any three of the following:
'Types of Research Design in Marketing Research.'
Projective Techniques of data collection
Probability Sampling Techniques.
Rating Scales used in Marketing Research.
Conjoint analysis.
5. The management of PQR Mall has asked you to undertake a survey designed to gather information on consumer perception, patronage and satisfaction with various aspects of the mall. Design a questionnaire for this purpose.
[The questionnaire would be administered personally and should take 10 -15 minutes to administer]
2. A leading FMCG manufacturer currently markets its brand of a clothes starch which is in dissolvable powder form. It now plans to launch a spray version of this starch. As a consultant, you are required to develop a "Marketing Research Proposal" clearly giving the stages in the Marketing Research process for this case.
Discuss the need for using secondary data in marketing research. Enlist a few sources of secondary data.
Explain the various areas of application of multi-dimensional scaling.
4. Write short notes on any three of the following:
'Types of Research Design in Marketing Research.'
Projective Techniques of data collection
Probability Sampling Techniques.
Rating Scales used in Marketing Research.
Conjoint analysis.
5. The management of PQR Mall has asked you to undertake a survey designed to gather information on consumer perception, patronage and satisfaction with various aspects of the mall. Design a questionnaire for this purpose.
[The questionnaire would be administered personally and should take 10 -15 minutes to administer]
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
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- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management