Exam Details
| Subject | Marketing Research | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
What is a Research Design? Differentiate between various types of Research Designs giving appropriate examples.
Manager of a premium shopping mall in South Delhi wishes a better understanding of customer perception and patronage of the mall. What would be the most appropriate Research Design to use in this case. Give reasons for your answer.
Using relevant examples, differentiate between NOMINAL, ORDINAL, INTERVAL and Ratio scale.
The management of TOYOTA has decided to undertake a satisfaction survey of the customers of its TOYOTA ETIDS. Using an appropriate measurement (Multi item) scale DEVELOP ONE RELEVANT Question that could be used in the research.Clearly indicate the scale being used
3. An LED lamp is a light emitting diode that is assembled into a lamp or a bulb, for use in lighting fixtures. LED lamps have a life span and electrical efficiency that is several times better than incandescent lamps and significantly better than fluorescent lamps (tubes and CFLs). However the cost of LED is much higher than that of incandescent lamps and CFLs.
The LED market in India is projected to grow
twelve fold over the next decade.
An increasing awareness regarding conservation of energy and reduction of carbon emission is significantly driving the LED lighting market in India. XYZ Limited is a lighting manufacturer who wants to explore the LED market. XYZ LIMITED wants to undertake a research to study people's perceptions and attitude toward LED bulbs for home lighting. They have approached you to prepare a Marketing Research Proposal for them. Clearly highlighting VARIOUS STAGES OF THE MARKETING RESEARCH PROCESS.
4. Write short notes on any three of the following:
Sampling techniques used in Marketing Research
Application of Projective Techniques in Marketing Research
Discriminant analysis
Sources of Secondary Data
Factor analysis
5. PQR Limited manufactures and markets a wide range of decorative paints. The high end satin finish and texture paints are sold in one litre, four litre and twenty litre containers. They are distributed nation wide through regional dealers and retailers. The segment has become highly competitive and various competing brands have little difference amongst them. PQR would like to understand people's awareness, perceptions and buying criteria about decorative paints.
What steps are involved in designing a questionnaire.
Design a questionnaire you would use for the research study for PQR.
Manager of a premium shopping mall in South Delhi wishes a better understanding of customer perception and patronage of the mall. What would be the most appropriate Research Design to use in this case. Give reasons for your answer.
Using relevant examples, differentiate between NOMINAL, ORDINAL, INTERVAL and Ratio scale.
The management of TOYOTA has decided to undertake a satisfaction survey of the customers of its TOYOTA ETIDS. Using an appropriate measurement (Multi item) scale DEVELOP ONE RELEVANT Question that could be used in the research.Clearly indicate the scale being used
3. An LED lamp is a light emitting diode that is assembled into a lamp or a bulb, for use in lighting fixtures. LED lamps have a life span and electrical efficiency that is several times better than incandescent lamps and significantly better than fluorescent lamps (tubes and CFLs). However the cost of LED is much higher than that of incandescent lamps and CFLs.
The LED market in India is projected to grow
twelve fold over the next decade.
An increasing awareness regarding conservation of energy and reduction of carbon emission is significantly driving the LED lighting market in India. XYZ Limited is a lighting manufacturer who wants to explore the LED market. XYZ LIMITED wants to undertake a research to study people's perceptions and attitude toward LED bulbs for home lighting. They have approached you to prepare a Marketing Research Proposal for them. Clearly highlighting VARIOUS STAGES OF THE MARKETING RESEARCH PROCESS.
4. Write short notes on any three of the following:
Sampling techniques used in Marketing Research
Application of Projective Techniques in Marketing Research
Discriminant analysis
Sources of Secondary Data
Factor analysis
5. PQR Limited manufactures and markets a wide range of decorative paints. The high end satin finish and texture paints are sold in one litre, four litre and twenty litre containers. They are distributed nation wide through regional dealers and retailers. The segment has become highly competitive and various competing brands have little difference amongst them. PQR would like to understand people's awareness, perceptions and buying criteria about decorative paints.
What steps are involved in designing a questionnaire.
Design a questionnaire you would use for the research study for PQR.
Other Question Papers
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Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management