Exam Details
| Subject | Retail Behaviour (Processes And Floor Management) | |
| Paper | ||
| Exam / Course | Bachelor of Arts (Psychology) | |
| Department | Centre for Corporate Education, Training & Consultancy (CCETC) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 3 IBRS-025I
BACBELOROFBUSThmSSADMDaSTRATION
(RETAIL SERVICES)
(BBARS)
Term-End Examination
June, 2016
001.19
BRS-025 RETAIL BEHAVIOUR (PROCESSES AND FLOOR MANAGEMENT)
Time: 3 hours Maximum Marks: 100
Note: Attempt any five questions out of eight questions. Marks are given against the questions.
1. Discuss the primary objectives of Good Floor Management and how they can be achieved. 20
2. What is merchandise presentation and how does it impact sales If shrinkage detracts from space productivity, then why don't retailers keep merchandise under lock and key and eliminate their emphasis on display? Discuss. 10+10=20
3. What are the various activities that retailers have to do as a part of merchandise handling What is the psychology of merchandise handling and how is it used in retail settings? 10+10=20
4. What are the activities of house-keeping that are performed in a retail business Why is house-keeping and floor maintenance given too much importance by the store planners Can these directly or indirectly influence the store performance? Discuss with examples. 5+5+10=20
5. What is the first moment of truth in retail business What are the pre-transaction, transaction and post-transaction customer services provided by a retail store? How are they helpful in improving the customer satisfaction and their behavioural intention? 5+10+5=20
6. Retailing is a team effort and there are various types of teams which work together to discharge the services of retailing. Discuss what type of training can be provided to these teams to make them effective to handle store operations of retail. What strategies can be used to manage these teams? 10+10=20
7. What can be the control matrices that can be used to control the performance of employees at the time of monitoring store performance? What types of controls and checks are used by the store planners to improve the retail behaviour Discuss with examples. 10+10=20
8. Write short notes on any four of the following: 4x5=20
Importance of Sounds and Smells in Store Design
Importance of Good Floor Management
Use of Dummys in Product Display
Visual Merchandising in Retail
Loss Prevention Techniques in Retail Operation
BACBELOROFBUSThmSSADMDaSTRATION
(RETAIL SERVICES)
(BBARS)
Term-End Examination
June, 2016
001.19
BRS-025 RETAIL BEHAVIOUR (PROCESSES AND FLOOR MANAGEMENT)
Time: 3 hours Maximum Marks: 100
Note: Attempt any five questions out of eight questions. Marks are given against the questions.
1. Discuss the primary objectives of Good Floor Management and how they can be achieved. 20
2. What is merchandise presentation and how does it impact sales If shrinkage detracts from space productivity, then why don't retailers keep merchandise under lock and key and eliminate their emphasis on display? Discuss. 10+10=20
3. What are the various activities that retailers have to do as a part of merchandise handling What is the psychology of merchandise handling and how is it used in retail settings? 10+10=20
4. What are the activities of house-keeping that are performed in a retail business Why is house-keeping and floor maintenance given too much importance by the store planners Can these directly or indirectly influence the store performance? Discuss with examples. 5+5+10=20
5. What is the first moment of truth in retail business What are the pre-transaction, transaction and post-transaction customer services provided by a retail store? How are they helpful in improving the customer satisfaction and their behavioural intention? 5+10+5=20
6. Retailing is a team effort and there are various types of teams which work together to discharge the services of retailing. Discuss what type of training can be provided to these teams to make them effective to handle store operations of retail. What strategies can be used to manage these teams? 10+10=20
7. What can be the control matrices that can be used to control the performance of employees at the time of monitoring store performance? What types of controls and checks are used by the store planners to improve the retail behaviour Discuss with examples. 10+10=20
8. Write short notes on any four of the following: 4x5=20
Importance of Sounds and Smells in Store Design
Importance of Good Floor Management
Use of Dummys in Product Display
Visual Merchandising in Retail
Loss Prevention Techniques in Retail Operation
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basic Social Anthropology
- Business Accounting
- Business Communication - I (Language Skills)
- Business Communication-2 (Interpersonal Communication Skills)
- Business Economics
- Business Economy And Indian Retail Environment
- Business Information Systems And Applications
- Business Organization AndManagement
- Category Management
- Consumer Behaviour
- Developmental Psychology
- E - Retailing
- Environmental psychology
- Financial Management
- Forensic psychology
- General Psychology
- Human Resources Management
- Industrial and organizational Psychology
- Introduction to counseling Psychology
- Legal Framework Consumer Right And Corporate Governance
- Motivation and emotion
- Neuropsychology
- Principles Of Marketing
- Psychopathology
- Research Methods In Psychology
- Retail Behaviour (Processes And Floor Management)
- Retail Economics And Space Productivity
- Retail HR
- Retail Information Technology
- Retail Marketing And Visual Merchandise
- Retail Operations Management
- Sales And Customer Service
- School psychology
- Social psychology
- Statistics In Psychology
- Supply Chain Management
- Theories of personality