Exam Details
| Subject | Marketing for Managers | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
Distinguish the term 'Market' from the term 'Marketing' and discuss their importance in the exchange process giving a suitable example.
Enumerate the elements of marketing mix for services and briefly explain each of these elements by taking an example of any service offering of your choice.
Suggest and justify suitable segmentation basis for the following products:
Premium SUV
Packaged fruit juice
What is a marketing organisation? Briefly discuss the changing role/evolution of marketing organisation in the Indian context.
Define marketing research. Discuss its purpose and scope for the enterprise, giving suitable examples.
Explain briefly the concept of Product Life Cycle (PLC). To what extent does managing and monitoring PLC help enable in achieving the marketing objectives of the firm Elaborate with a suitable example.
4. Write short notes on any four of the following:
Role of Pricing in Marketing Mix
Cyber Marketing
Howard-Sheth Model of Consumer Behaviour
Product Line Decisions
Approaches to Sales Forecasting
Examine the current competitive environment in the Indian market for the following products and indicate briefly the possible pricing strategies that you would recommend for the following (attempt any two)
Mobile telecom services
Writing instrument (Ink pen)
LED T.V.
Compare and contrast the role of packaging in marketing of industrial products and consumer products, giving suitable examples.
Enumerate the elements of marketing mix for services and briefly explain each of these elements by taking an example of any service offering of your choice.
Suggest and justify suitable segmentation basis for the following products:
Premium SUV
Packaged fruit juice
What is a marketing organisation? Briefly discuss the changing role/evolution of marketing organisation in the Indian context.
Define marketing research. Discuss its purpose and scope for the enterprise, giving suitable examples.
Explain briefly the concept of Product Life Cycle (PLC). To what extent does managing and monitoring PLC help enable in achieving the marketing objectives of the firm Elaborate with a suitable example.
4. Write short notes on any four of the following:
Role of Pricing in Marketing Mix
Cyber Marketing
Howard-Sheth Model of Consumer Behaviour
Product Line Decisions
Approaches to Sales Forecasting
Examine the current competitive environment in the Indian market for the following products and indicate briefly the possible pricing strategies that you would recommend for the following (attempt any two)
Mobile telecom services
Writing instrument (Ink pen)
LED T.V.
Compare and contrast the role of packaging in marketing of industrial products and consumer products, giving suitable examples.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management