Exam Details
| Subject | Consumer Behavior | |
| Paper | ||
| Exam / Course | B.Sc. (RETAIL AND FASHION MERCHANDISE) (BSCRFM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IBFR-010 I
B.Sc. (RETAIL AND FASHION ME:RCHANDISE)
(BSCRFM)
o Term-End Examination
December, 2016
BFR-010 CQNSUMER BEHAVIOR
Time 3 hours Maximum Marks 70
Note: Attempt any seven questions.
All questions cam) equal marks.
1. Discuss the steps involved in Decision Making Process.
2. What are situational influences How do they influence the consumer decision making
3. "A dissatisfied customer is an unpaid salesman". Explain the statement.
4. Explain the concept of involvement and its influence on consumer decision making process.
5. Define Consumer Behaviour. Explain its nature, scope, need and application.
6. Identify the different types of reference groups. Describe their respective roles.
7. Define culture. What are the most important characteristics of culture that reflect its nature?
8. Write a note on "Stimulus Response Model".
9. List the various sources of information. What are the factors which lead to high and low information search?
10. Define Attitude. What are the components of attitude? How can a marketer try to change the attitude of a consumer
B.Sc. (RETAIL AND FASHION ME:RCHANDISE)
(BSCRFM)
o Term-End Examination
December, 2016
BFR-010 CQNSUMER BEHAVIOR
Time 3 hours Maximum Marks 70
Note: Attempt any seven questions.
All questions cam) equal marks.
1. Discuss the steps involved in Decision Making Process.
2. What are situational influences How do they influence the consumer decision making
3. "A dissatisfied customer is an unpaid salesman". Explain the statement.
4. Explain the concept of involvement and its influence on consumer decision making process.
5. Define Consumer Behaviour. Explain its nature, scope, need and application.
6. Identify the different types of reference groups. Describe their respective roles.
7. Define culture. What are the most important characteristics of culture that reflect its nature?
8. Write a note on "Stimulus Response Model".
9. List the various sources of information. What are the factors which lead to high and low information search?
10. Define Attitude. What are the components of attitude? How can a marketer try to change the attitude of a consumer
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basic Of Accounts And Managerial Economics
- Business Communication - Ii
- Business Communication-I
- Computer Basics
- Consumer Behavior
- Franchising
- Fundamentals Of Management
- Fundamentals Of Retail - I
- Fundamentals Of Retail - Ii
- Human Resource Management
- Marketing Management