Exam Details
| Subject | Marketing Management | |
| Paper | ||
| Exam / Course | B.Sc. (RETAIL AND FASHION MERCHANDISE) (BSCRFM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2
B.Sc. RETAIL AND FASmON MERCHANDISE (BSCRFM)
Term-End Examination
00513
December, 2016
BFR-009 MARKETING MANAGEMENT
Time hours Maximum Marks: 70
Note:
All questions carry equal marks.
Attempt any Seven questions.
1. What do you mean by marketing? Highlight the role of marketing in today's business environment. 10
2. Define segmentation. How can a market be segmented in different ways? 10
3. Explain the concept of Product Life Cycle and its utility for a marketer. 10
4. Explain the process of setting the pricing. 10
5. "Distribution channel plays a major role in the sales of a product." Comment. 10
6. What is promotion mix Explain its elements with appropriate examples. 10
7. What is rural marketing? Explain its features. 10
8. Differentiate between any two of the following. Support your answer with appropriate examples. 5+5
Customer and Consumer
Goods and Services
Point-of.Parity and Point-of-Difference
Marketing and Selling
9. What are the various elements of micro-environment? 10
10. What is the process followed for a new product offering? 10
B.Sc. RETAIL AND FASmON MERCHANDISE (BSCRFM)
Term-End Examination
00513
December, 2016
BFR-009 MARKETING MANAGEMENT
Time hours Maximum Marks: 70
Note:
All questions carry equal marks.
Attempt any Seven questions.
1. What do you mean by marketing? Highlight the role of marketing in today's business environment. 10
2. Define segmentation. How can a market be segmented in different ways? 10
3. Explain the concept of Product Life Cycle and its utility for a marketer. 10
4. Explain the process of setting the pricing. 10
5. "Distribution channel plays a major role in the sales of a product." Comment. 10
6. What is promotion mix Explain its elements with appropriate examples. 10
7. What is rural marketing? Explain its features. 10
8. Differentiate between any two of the following. Support your answer with appropriate examples. 5+5
Customer and Consumer
Goods and Services
Point-of.Parity and Point-of-Difference
Marketing and Selling
9. What are the various elements of micro-environment? 10
10. What is the process followed for a new product offering? 10
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basic Of Accounts And Managerial Economics
- Business Communication - Ii
- Business Communication-I
- Computer Basics
- Consumer Behavior
- Franchising
- Fundamentals Of Management
- Fundamentals Of Retail - I
- Fundamentals Of Retail - Ii
- Human Resource Management
- Marketing Management