Exam Details
| Subject | Entrepreneurship and Marketing | |
| Paper | ||
| Exam / Course | Diploma Programme in Value Added Products from Fruits and Vegetables(D.V.A.P.F.V.) | |
| Department | School of Agriculture (SOA) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 4 IBPVI-Oosl
DIPLOMA IN VALUE ADDED PRODUCTS
FROM FRUITS AND VEGETABLES
(D.V.A.P.F.V.)
Term-End Examination
December, 2016
BPVI-008: ENTREPRENEURSHIP AND
MARKETING
Time hours Maximum Marks 50
Note: Attempt any five questions. All questions carry equal marks.
1. Differentiate between the followings:
Entrepreneur and gambler
Need and want
Producer market and Consumer market
Convenience goods and Shopping goods
Standardization and grading
2. What do you understand by entrepreneurial skills? Discuss the skills which are required in entrepreneurs to initiate, launch and manage the enterprises successfully.
3. What is the procedure of assessing an identified opportunity
Define market segmentation. Explain the different ways of segmenting a market.
4. State the technical aspects which are examined during appraisal of a project.
Discuss the various sources of long term finance.
5. What do you understand by product marketing mix? Discuss its sub elements.
6. What are the different media which can be considered for advertising of value added food products
What is variable price policy? Explain the situation in which this price policy is adopted.
7. What do you understand by budgetary control? State its advantages.
Discuss the expansion strategy followed by businessman for the growth of business.
8. Write short notes on any five:
Internal audit
Current ratio
Sales promotion
Product life cycle
Choice of the source of loan
Internal rate of return
Branding
Market leader
DIPLOMA IN VALUE ADDED PRODUCTS
FROM FRUITS AND VEGETABLES
(D.V.A.P.F.V.)
Term-End Examination
December, 2016
BPVI-008: ENTREPRENEURSHIP AND
MARKETING
Time hours Maximum Marks 50
Note: Attempt any five questions. All questions carry equal marks.
1. Differentiate between the followings:
Entrepreneur and gambler
Need and want
Producer market and Consumer market
Convenience goods and Shopping goods
Standardization and grading
2. What do you understand by entrepreneurial skills? Discuss the skills which are required in entrepreneurs to initiate, launch and manage the enterprises successfully.
3. What is the procedure of assessing an identified opportunity
Define market segmentation. Explain the different ways of segmenting a market.
4. State the technical aspects which are examined during appraisal of a project.
Discuss the various sources of long term finance.
5. What do you understand by product marketing mix? Discuss its sub elements.
6. What are the different media which can be considered for advertising of value added food products
What is variable price policy? Explain the situation in which this price policy is adopted.
7. What do you understand by budgetary control? State its advantages.
Discuss the expansion strategy followed by businessman for the growth of business.
8. Write short notes on any five:
Internal audit
Current ratio
Sales promotion
Product life cycle
Choice of the source of loan
Internal rate of return
Branding
Market leader
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Entrepreneurship and Marketing
- Food Chemistry and Physiology
- Food Fundamentals
- Food Processing and Engineering- I
- Food Processing and Engineering- II
- Food Quality Testing and Evaluation
- Microbiology
- Post Harvest Management