MANAGEMENT
21
PAPER-II

Time Allowed Three hours Maximum Marks 300
The figures in the margin indicate full marks for the questions

Candidates should answer Question Nos. 1 and 5 which are compulsory and any three of the remaining questions, selecting at least one from each Section
SECTION-A
1. Write short notes on any three of the following in not more than 200 words each 20x3=60

Mergers -and acquisitions


Social marketing and its impact


Role of World Bank in fostering global growth


The impact of E-business citing examples


2.
Describe the relevance of CAPM and models in determining risk .and return of portfolios. Can risk be completely eliminated? Justify your answer with relevant formulas and data. Give diagrams. 60

3.
Taking the example of a newly-launched touch screen mobile phone, describe in detail various· strategies that you would adopt for segmentation, targeting arid positioning ofthe product so that it caters to the need ofall age-groups. 60

4.
Describe the role of SAARC countries in fostering regional economic cooperation. Justify whether a common currency such as Euro, would help the cause of economic growth amongst the SAARC countries. 60


SECTION-B
5. Write notes on any three of the following citing relevant examples in not more than 200 words each; 20x3=60
Production Control
.

DSS and RDBMS


Human Resource Accounting and Audit


Waste Management


6.
"Aggregate production planning decreases the flexibility of an organisation." Justify your answer by describing the process of aggregate production planning and its impact on the overall health of an organisation. Give diagrams where necessary. 60

7.
"Inventory control systems can bring about significant efficiency in an organisation." Comment on the statement in the light of both traditional and modern inventory control systems citing examples from the Indian industry. Also comment on the Japanese inventory control system. 60

8.
Consider a real-life situation wherein you are the Human Resource manager of a Regional Rural Bank. Describe various strategies that you would adopt in regard to Manpower Planning, Recruitment, Selection and Trainin"g, Development, Promotion and Transfer of Employees for your bank. You are to keep in mind the mandate of Regional Rural Banks while. formulating your strategies. 60