M.B.A. II (Semester IV) Examination, 2016
Group F Agriculture Business Management (Paper IV)
AGRO-PROCESSING INDUSTRIES AND RURAL INDUSTRIALIZATION
Day and Date Thursday, 8-12-2016 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Question No. one is compulsory.
Attempt any two from Question. No. two to four.
Attempt any two from Question No. five to seven.
Figures to the right indicate full marks.
1. Case Study. 14
Mr. Sanjay Patil, the Chairman of Chand Food Products Ltd. calls a
special meeting of the Board of Directors of his company. He reels out a lot of
data and estimates for building a case for his company entering into a new
venture, the production of soft drink of fruit pulp variety a product closely related
to the company's present business of food. Moreover, given the growth figures
of soft figures of soft drink business in the past 20 years, the prospects of its
growth in future seem to be quite strong. Mr. Patil hits upon the members the
urgency of taking the decision because it will help to maintain the profitability
level that the company has achieved now without any delay, he believes, will
mean the loss of a very fruitful opportunity which may not be available again for
a long time.
To convince the members he stresses the following aspects.
There is still room for entry, as has been revealed by the successful entry of
new players in the field in the past few years.
There is likely to be stiff competition from the two existing dominant companies
the highlands and the Lowlands their main product being cola drinks.
CFPL, being late entrant, can introduce the latest technology and would,
therefore have cost advantage.
P.T.O.
Seat
No.
SLR-T 72
CFPL has experience in the manufacturing of food products [which are allied
items] and in the bottling activity. No new bottling plant would be needed. The
company has a well-developed transportation and distribution network existing
at present. However, no cost details have been worked out regarding these
factors.
Developing brand loyalty is likely to be costly and extremely difficult, though
the promotional efforts should be greatly aided by the fact that the company
has a high degree of consumer recognition.
The soft drink market has reasonably good returns but it is a highly risky
market. Mr. Patil feels that the above information is good enough for the
members to give a signal for the new project. He wants the Board
to take decision immediately as this opportunity should not be missed.
Analyze the Case.
Identify the major issues.
Recommend alternative solution.
Suggest the best solution.
2. Write short note (any two) 14
Flowery culture
Marketing of yarn
Problems of cottage and small scale industries.
3. Write short note (any two) 14
Agro based industries.
Agreement on agriculture.
Excess stock with sugar factories.
4. Write short note (any two) 14
Causes of rural unemployment.
Global challenges before cooperative spinning mills.
Structure of Co-operative banks in India.
5. Describe in detail Promotional measures of KVIC like Subsidies, incentives and
financial inputs. 14
6. Describe in detail Dairy cooperative in Maharashtra. 14
7. Describe in detail Cooperative Sugar Industry in Maharashtra. 14