Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2016 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. (Part (Semester II) Examination, 2016
Paper IX MARKETING MANAGEMENT
Day and Date Tuesday, 29-11-2016 Total Marks 70
Time 2.30 p.m. to 5.30 p.m.
Instructions Q. No. 1 is compulsory.
Attempt any two questions from Q. No. 4.
Attempt any two questions from Q. No. 7.
All questions carry equal marks.
1. Case Study 14
Sachin and Virag are two enterprising youth. They have passed out from
IIM, Bangalore. They thought instead of doing a job, they will launch fresh
vegetables in Indian markets. Having learnt of the future conventional foods,
they decided to venture into cultivation of mushrooms.
Mushrooms are known to be the best alternative food for vegetarians. For Sachin
and Virag fund raising was a serious handicap for mass production. However,
the first trial batch of mushrooms that they produced was bought by Star Hotel
in Bangalore. Further, the hotel placed orders for supply of 20 kgs every day.
Now mushroom industry is run by small entrepreneurs, like Sachin and Virag.
Another big player M/s Ashtavinayak Mushrooms, equipped with cold storage
facility was more interested in the export market.
Sachin and Virag have set their sights high. They aim to sell mushrooms in a
very big way all over India. Mushrooms have a great market potential and is a
perishable food.
Questions
Analyze the case 4
How will you advise Sachin and Virag, as how to increase the consumer
awareness about this new food 5
What would be your suggestions for distribution channel for mushrooms 5
P.T.O.
Seat
No.
SLR-T 17
2. Write short notes on (any two) 14
Network Marketing.
Promotional mix.
Effective segmentation criteria.
3. Write short notes on (any two) 14
Buying Process.
Concept of Marketing.
PEST analysis.
4. Write short notes on (any two) 14
Building Brand Equity.
Niche and Local Marketing.
Micro Environment.
5. What is marketing research Explain in brief process of Marketing Research. 14
6. Define Consumer Behavior. What are the determinants of Consumer Behavior 14
7. Define each component of Marketing Mix. Explain the Product life cycle. 14
Paper IX MARKETING MANAGEMENT
Day and Date Tuesday, 29-11-2016 Total Marks 70
Time 2.30 p.m. to 5.30 p.m.
Instructions Q. No. 1 is compulsory.
Attempt any two questions from Q. No. 4.
Attempt any two questions from Q. No. 7.
All questions carry equal marks.
1. Case Study 14
Sachin and Virag are two enterprising youth. They have passed out from
IIM, Bangalore. They thought instead of doing a job, they will launch fresh
vegetables in Indian markets. Having learnt of the future conventional foods,
they decided to venture into cultivation of mushrooms.
Mushrooms are known to be the best alternative food for vegetarians. For Sachin
and Virag fund raising was a serious handicap for mass production. However,
the first trial batch of mushrooms that they produced was bought by Star Hotel
in Bangalore. Further, the hotel placed orders for supply of 20 kgs every day.
Now mushroom industry is run by small entrepreneurs, like Sachin and Virag.
Another big player M/s Ashtavinayak Mushrooms, equipped with cold storage
facility was more interested in the export market.
Sachin and Virag have set their sights high. They aim to sell mushrooms in a
very big way all over India. Mushrooms have a great market potential and is a
perishable food.
Questions
Analyze the case 4
How will you advise Sachin and Virag, as how to increase the consumer
awareness about this new food 5
What would be your suggestions for distribution channel for mushrooms 5
P.T.O.
Seat
No.
SLR-T 17
2. Write short notes on (any two) 14
Network Marketing.
Promotional mix.
Effective segmentation criteria.
3. Write short notes on (any two) 14
Buying Process.
Concept of Marketing.
PEST analysis.
4. Write short notes on (any two) 14
Building Brand Equity.
Niche and Local Marketing.
Micro Environment.
5. What is marketing research Explain in brief process of Marketing Research. 14
6. Define Consumer Behavior. What are the determinants of Consumer Behavior 14
7. Define each component of Marketing Mix. Explain the Product life cycle. 14
Other Question Papers
Subjects
- (paper – x) financial management
- (paper – xi) human resource management
- accounting for management
- accounting for managers
- agricultural marketing
- agricultural production management
- agro-processing industries and rural industrialization
- banking and insurance (paper – xvi)
- brand management and social marketing
- busines ethics
- business ethics (new) (cbcs)
- business ethics (old)
- corporate planning and strategic management (old)
- corporate planning and strategic management(old cbcs)
- day and date : friday, 30-11-2018 total
- economic environment for business
- entrepreneurship development and project management
- excel
- excellence in management
- export policy, procedure and documents (paper – ii)
- financial decision analysis
- financial management
- fundamentals of agriculture and co-operative management
- fundamentals of agriculture and co-operative management (new cbcs)
- global human resource management
- group d – system management (paper – ii)
- human resource initiatives (paper – ii)
- human resource management
- indian financial system
- indian financial system (paper – xix)
- industrial engineering
- industrial relations and labour regulations
- integrated marketing communication and consumer behaviour
- international busines (paper – xiii)
- international business environment (old)
- international business environment (paper – i)
- international finance
- international financial system and markets
- international financial systems and markets
- international logistics
- international marketing
- international trade and agriculture
- international trade procedures and documentation
- international trade procedures and documentations
- investment management
- it for management
- legal aspects of busines
- legal aspects of business
- logistics and supply chain management
- logistics and supply chain management (paper – xx)
- management accounting
- management accounting (paper–xviii)
- management acounting
- management information system
- managerial communication – i
- managerial communication – ii
- managerial economics
- managerial excellence
- marketing management
- marketing management (cbcs)
- operations management
- organisational behaviour
- organizational behaviour
- paper – ix : marketing management
- paper – xii : production and materials management (old)
- paper – xiii : economic environment of busines
- paper – xiv : managerial comunication – ii
- paper – xv : research methodology
- paper – xvi : event management(new)
- paper – xvi : operations management
- paper – xvii : strategic management
- performance management and compensation
- perspectives of management
- principles of management
- product and brand management
- product and brand management (paper – i)
- production and materials management
- production management and operations research (paper – xii)
- programing concepts and advanced
- programming concepts and advanced excel
- project planning and working capital management
- purchasing and inventory management
- purchasing and inventory management (paper – xix)
- quality management
- relational database management system
- research methodology
- research methodology (paper – xv)
- retail and rural marketing
- sales and distribution management (new) paper – xx
- sales and strategic marketing
- sales and strategic marketing (new cbcs)
- sales and strategic marketing (old)
- security and control information system
- skill development (paper – xix)
- statistical methods
- statistics for management
- strategic financial management
- strategic financial management (paper – ii)
- strategic human resource management
- strategic human resource management (old)
- strategic human resource management (paper – xix)
- system management
- system management security and control information system
- systems management
- systems management (paper – i)
- systems management (paper – ii)
- taxation
- training and development
- training and development gr.c : human resource management
- world class manufacturing