M.Com. DEGREE EXAMINATION, APRIL 2016
Fourth Semester
E-BUSINESS APPLICATIONS
(CBCS 2012 onwards)
Time 3 Hours Maximum 75 Marks
Part A 3 15)
Answer all questions.
All questions carry equal marks.
1. Distinguish traditional application with E-Business
application.
2. What are the factors that Influence on-line advertising?
3. What is encryption?
4. What are the benefits of EDI?
5. Distinguish between BPR and ERP.
Part B 10 50)
Answer all questions choosing either or
All questions carry equal marks.
6. Explain the factors you would consider to build
effective e-business architecture.
Or
Explain the major challenges of B2C e-business
model.
Sub. Code
611704
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7. Discuss the functions of e-commerce.
Or
What is an on-line catalog? Compare and contrast
on-line catalogs with paper catalogs.
8. Describe the security issues in Internet banking.
Or
Highlight the salient features of modern electronic
clearing and settlement systems.
9. What is EDI? How EDI applications are beneficial
to e-business?
Or
Examine why EDI has not reached critical mass.
10. Describe the ERP model of integrated management
information.
Or
Describe the potential application areas of data
mining with examples.
Part C 10 10)
Compulsory.
11. Flipkart.com aims mostly at people who would like to buy
books online in India. What the company calls the
"steroids" for its website are low prices, free shipping and
an intuitive interface that makes it very convenient to
search for books. The site has a young and trendy look
and feel. Flipkart.com was launched by a passionate
group of professionals who aimed at giving Indians a good
online shopping experience and excellent customer
service. Technological initiatives were focused on making
the search for books faster and more convenient.
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In its social media initiatives, Flipkart.com aims at
facilitating an easier conversation channel for customers
and users. Conversations are to the point and are
targeted at specific issues, thoughts and ideas.
Flipkart.com began activities to make its presence felt on
Facebook and Twitter about a year ago. The company has
also used LinkedIn to connect with people. The popularity
of the site has grown through recommendations.... people
recommending the site to their family, friends and coworkers.
And what better platform than social media to
leverage Flipkart.com recognized that
using social media is about being human. The people who
manage their channels infuse Flipkart's culture and
personality in what they do or say in tandem with their
own personality.
"Social Media have feedback mechanism built into them,
which needless to say benefits both the customer and the
brand," says Mr. Sachin Bansal, CEO and Co-founder of
Flipkart.com. "What's key is to listen to what is being
said about you (as opposed to hear), and for that matter
being said directly to you. Users will be brutally honest if
you give them an opportunity. The onus then lies solely
upon you and your brand, about what you do with the
feedback. That's where we've seen tremendous benefit.
"Transparency and Honesty is the key. If you value these
traits as an organization, Social Media will help amplify
it," adds Mr. Bansal. Flipkart.com has a strong presence
on Facebook, with a staggering number of fans. The
company has more than 6,90,000 fans and has used easy,
interesting conversations to engage them. Flipkart.com
has 2,877 followers on twitter. Flipkart.com'sAlexa global
ranking is 2,101, while its India ranking is 164. The
investment in social media has been in terms of time and
effort. Almost everyone at Flipkart monitors social
platforms.
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Questions
What is the revenue model of flipkart.com?
Enumerate the strengths and weaknesses of
flipkart.com.
What is the strategic advantage of flipkart.com?