M.Com. DEGREE EXAMINATION, APRIL 2016
Second Semester
BUSINESS RESEARCH METHODS
(CBCS 2012 onwards)
Time 3 Hours Maximum 75 Marks
Section A 3 15)
Answer all questions.
All questions carry equal marks.
1. What do you think are major sources of research
problems?
2. What is meant by
Dependent variables
Independent variables.
3. What the advantages and disadvantages of secondary
data?
4. Explain the concepts of mean, median and mode.
5. Are writing for publication different from writing up the
thesis? How?
Sub. Code
611202
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Section B 10 50)
Answer all questions.
All questions carry equal marks.
6. Why is research often considered as a process-and
not only as an outcome? What is research process?
Or
Explain why cluster sampling is a probability
sampling design.
7. There is an advantage in stating the hypothesis
both in the null and in the alternate its ads clarity
to our thinking of what we are testing. Explain.
Or
What are the basic research design issues? Describe
them in some detail.
8. Define group interview, for what research purposes
do you consider focus group interviewing
appropriate?
Or
A sample of 10 observations gave a standard
deviation of 28 . Is this compatible with the
hypothesis that the sample is from a normal
population with variance 14?
9. The coefficient of rank correlation of the marks
obtained by 10 students in statistics and
accountancy was found to be 0.8. It was later
discovered that the difference in ranks in the two
subjects obtained by one of the students was
wrongly taken as 7 instead of 9 find the correct
coefficient of rank correlation.
Or
How is the interval scale more sophisticated than
the nominal and ordinal scales?
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10. How have technological advancements helped in
writing and presenting research reports?
Or
What aspects of a class research project would be
stressed by you in the written report and in the oral
presentation?
Section C 10 10)
(Compulsory questions)
11. A production manager want to asses the reactions of blue
color workers in his department to the introduction of
computer — integrated manufacturing systems. He
is particularly interested to know how they perceive the
effects of CIM on
Their future jobs.
Additional training that they will have to receive for
future job advancement.
Design questionnaire for the production manager.