Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
BHMCT- SEMESTER-7 EXAMINATION WINTER 2016
Subject Code:173305 Date: 26/10/2016
Subject Name: Retail operation and Entrepreneurship Development
Time: 10:30AM 01:00PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1

Explain different types of retail communication mix in detail
07

Explain different pricing strategies
07
Q.2

Information technology plays vital role in retailing- discuss
07

Explain entrepreneurship and characteristic of entrepreneur
07
OR

State different methods of analysis of entrepreneur and discuss any one
07
Q.3

Explain different government policy for new entrepreneur
07

Explain different types of store layouts
07
OR
Q.3

Explain factors affecting retail site selection
07

Explain role and functions of entrepreneur
07
Q.4

Discuss various motivational factors of entrepreneurs
07

Discuss various sources of ideas for entrepreneurs
07
OR
Q.4

Distinguish between enterprise and entrepreneur
07

Explain steps in planning retail communication
07
Q.5

Discuss various formats of retail mix
07

Explain advertisement and sales promotion
07
OR
Q.5

What is differentiation? Discuss different differentiation strategies
07

Explain Outsourcing in detail
07