Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | April, 2016 | |
| City, State | gujarat, ahmedabad |
Question Paper
Page 1 of 1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER VI EXAMINATION WINTER 2016
Subject Code: 4160501 Date: 20/10/2016
Subject Name: Marketing Management
Time: 10:30am to 01:30pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Distinguish between a marketing concept and a selling concept.
07
Explain the Meaning of Relationship Marketing and surrogate Marketing with Example.
07
Q.2
Write short note on Marketing Mix.
07
What do you understand by Marketing Environment of an organization? Discuss the importance of it.
07
OR
How do social-cultural factors affect consumer Behavior.
07
Q.3
Explain the extended Marketing Mix for Services? Explain the Importance of each with Example?
07
What is Positioning? Explain any Six Positioning strategies with example.
07
OR
Q.3
Explain the Consumer decision Making Process for a person who wants to buy a Mobile Phone.
07
Explain Level of product with example.
07
Q.4
Distinguish between packaging and labeling.
07
Write a short note on Product Life Cycle.
07
OR
Q.4
Explain the meaning of Product line, Product Mix, Product width and product depth with example.
07
What do you understand by Branding? Explain the Important of Branding.
07
Q.5
What is meant by price? Explain the objectives of the pricing policy of a business firm.
07
Briefly discuss different type of Advertising
07
OR
Q.5
Explain the Meaning of following Pricing Strategy with example.
Odd Pricing
Market-Skimming Pricing
Market- Penetration Pricing
07
What do you mean by IMC? Explain the Reasons for the increasing Importance of IMC.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER VI EXAMINATION WINTER 2016
Subject Code: 4160501 Date: 20/10/2016
Subject Name: Marketing Management
Time: 10:30am to 01:30pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Distinguish between a marketing concept and a selling concept.
07
Explain the Meaning of Relationship Marketing and surrogate Marketing with Example.
07
Q.2
Write short note on Marketing Mix.
07
What do you understand by Marketing Environment of an organization? Discuss the importance of it.
07
OR
How do social-cultural factors affect consumer Behavior.
07
Q.3
Explain the extended Marketing Mix for Services? Explain the Importance of each with Example?
07
What is Positioning? Explain any Six Positioning strategies with example.
07
OR
Q.3
Explain the Consumer decision Making Process for a person who wants to buy a Mobile Phone.
07
Explain Level of product with example.
07
Q.4
Distinguish between packaging and labeling.
07
Write a short note on Product Life Cycle.
07
OR
Q.4
Explain the meaning of Product line, Product Mix, Product width and product depth with example.
07
What do you understand by Branding? Explain the Important of Branding.
07
Q.5
What is meant by price? Explain the objectives of the pricing policy of a business firm.
07
Briefly discuss different type of Advertising
07
OR
Q.5
Explain the Meaning of following Pricing Strategy with example.
Odd Pricing
Market-Skimming Pricing
Market- Penetration Pricing
07
What do you mean by IMC? Explain the Reasons for the increasing Importance of IMC.
07
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- accounting for managers
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