Exam Details
| Subject | international marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | April, 2016 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER EXAMINATION WINTER 2016
Subject Code: 4190542 Date: 25/11/2016
Subject Name: International Marketing
Time: 10:30 am to 1:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Being an entrepreneur of a Multi-National Company, discuss various challenges and opportunities of Internationalization.
07
Give a brief account of various tariff and non-tariff barriers encountered by a marketer in International Trade.
07
Q.2
Explain WTO GATT and its purpose.
07
What is the theory of factor endowment?
07
OR
Explain Leontief Paradox.
07
Q.3
Distinguish between parliamentary and absolutist government.
07
What is extraterritorial application of law?
07
OR
Q.3
What are the potential sources of political instability?
07
Distinguish among patent, trademark, copyright and infringement.
07
Q.4
Explain how culture affects the ways people use eating utensils. crockery, fork, spoon, knife, chopsticks)
07
What are the difficulties in using and comparing secondary data from a number of countries?
07
OR
Q.4
Are the same buying motives effective worldwide?
07
Briefly explain these market entry strategies: exporting, licensing, turnkey operations and acquisition.
07
Q.5
Describe briefly the IPLC theory and its marketing implications,
07
What are the characteristics of a good international Brand Name?
07
OR
Q.5
What factors make it feasible for marketers to offer standardized product like Apple Phones?
07
Explain indirect channel merchants: export merchant, export drop shipper and export distributor.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER EXAMINATION WINTER 2016
Subject Code: 4190542 Date: 25/11/2016
Subject Name: International Marketing
Time: 10:30 am to 1:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Being an entrepreneur of a Multi-National Company, discuss various challenges and opportunities of Internationalization.
07
Give a brief account of various tariff and non-tariff barriers encountered by a marketer in International Trade.
07
Q.2
Explain WTO GATT and its purpose.
07
What is the theory of factor endowment?
07
OR
Explain Leontief Paradox.
07
Q.3
Distinguish between parliamentary and absolutist government.
07
What is extraterritorial application of law?
07
OR
Q.3
What are the potential sources of political instability?
07
Distinguish among patent, trademark, copyright and infringement.
07
Q.4
Explain how culture affects the ways people use eating utensils. crockery, fork, spoon, knife, chopsticks)
07
What are the difficulties in using and comparing secondary data from a number of countries?
07
OR
Q.4
Are the same buying motives effective worldwide?
07
Briefly explain these market entry strategies: exporting, licensing, turnkey operations and acquisition.
07
Q.5
Describe briefly the IPLC theory and its marketing implications,
07
What are the characteristics of a good international Brand Name?
07
OR
Q.5
What factors make it feasible for marketers to offer standardized product like Apple Phones?
07
Explain indirect channel merchants: export merchant, export drop shipper and export distributor.
07
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- accounting for managers
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