M.Phil. DEGREE EXAMINATION, APRIL 2016
Commerce
RESEARCH FOR BUSINESS DECISIONS
(2012 onwards)
Time 3 Hours Maximum 75 Marks
Section A 3 21)
Answer all questions.
All questions carry equal marks.
1. What is policy research?
2. Write a note on new product development research.
3. List down the factors to be considered for the conduct of
research on leadership.
4. What do you mean by strategic alliance?
5. Mention the reasons for the conduct of research on global
financial institutions.
6. State the determinants of capital structure.
7. Outline the importance of social responsibility research.
Section B 6 24)
Answer any four questions.
All questions carry equal marks.
8. Bring out in detail the various dimensions of business
research.
9. Discuss the factors to be considered for conducting new
product development research.
Sub. Code
661201
RW-11116
2
Wk 14
10. Explain the significance of research in personnel decision
making.
11. Describe the different issues to be addressed while
conducting research for mergers and acquisitions.
12. How will you analyse the reactions of investors during
financial recession?
13. The analysis of working capital helps in the effectiveness
of business management Explain.
Section C 10 20)
Answer all questions, choosing either or
All questions carry equal marks.
14. Examine the various types of research and their
relative merits and demerits.
Or
Identify the major problems in conducting
Marketing Research in India. Suggest possible
solutions to overcome these problems.
15. Discuss in detail the applications of business
strategy research in the context of mergers and
acquisitions.
Or
Describe the utility of research on credit
management for banks and financial institutions.
Section D 10 10)
Compulsory question
16. A detergent manufacturer has approached you for
preparing a printed advertisement copy for marketing his
product. How will you support your work with marketing
research?